Friday, May 14, 2010

12C2 MEST 1 Homework

To be completed by Monday 17th May.
Watch the extract, below, THREE times (making notes for FIVE minutes between the 1st/2nd and the 2nd/3rd viewings). Then answer the following (on paper), spending FIFTEEN minutes on each question...

1 Media Forms (12 marks)
How does the advert use media language to engage and communicate with the audience?

2 Media Representations (12 marks)
How is gender represented in the advert?

3 Media Institutions (12 marks)
What is communicated in the advert about the brand being advertised and the experience it offers?

4 Media Audiences (12 marks)
What techniques does the advertisement use to appeal to the target audience?