1. What is being done by the soundtrack/ voiceover/ dialogue?
2. What sound and visual techniques are used to convey meaning?
3. What are the denotative meanings and connotations?
4. What is the significance of the mise-en-scene?
5. What are the dominant images and iconography?
6. What assumptions about the audience are made?
7. How might the audience react to the text?
8. How does the text appeal to the audience?
9. How do you read and evaluate the text?
10. Who is the target audience?
11. How do the characters relate to the genre?
12. To which genre/ s does the text belong?
13. Which generic conventions is the text using?
14. What are the audiences’ generic expectations are they fulfilled or subverted?
15. What are the major generic themes?
16. Who is being represented?
17. What is being represented?
18. Why is the subject being represented in this way?
19. Are there any stereotypes?
20. Is the representation fair and accurate?
21. What are the major ideologies, values and assumptions behind the text?
22. How are these ideas and values put across in the text?
23. How are characters shown and what is their narrative function?
24. What techniques of identification and alienation are used?
25. How is the narrative organised and structured?
26. What are the themes of the narrative?
27. How did the institution affect the text?
28. What is the institutional source of the text?
29. How has the text been distributed?
30. Who owns and controls the institution?
31. Is the text a public service or commercial institution?
Monday, February 23, 2009
Tuesday, February 17, 2009
Channel 4 Work Experience Opportunity for 14-19 year olds
Interested in working in the media? Then find out more with Channel 4's work experience programme. Check out the details from their 4 Talent website below or visit it yourself at http://c4talent.illumina.co.uk/index.shtml for more details.
This is the first step in the talent pipeline. This year Channel 4 are offering 80+ work experience placements in London to help students find out more about working in the media industry. The majority of our placements will be within Channel 4, though we are collaborating with independent production partners to increase the opportunities.
Placements are usually for one or two weeks, within one or two departments and offer a variety of learning experiences across a wide range of areas from finance to website design.
Who's it aimed at and what are we looking for?
This scheme is for 14 - 19 year olds who are motivated, enthusiastic, passionate and hungry to learn about what it's like to work in the media. Just as important though, we look for people who are keen to get stuck into whatever needs to be done. People who aren't afraid of a bit of hard work! And we'll want applicants to show these qualities right from the application stage.
How to apply?
We are working with Education Business Partnerships (EBPs) who will provide full information to schools across London. It starts with two open days: one in January and one in April 2009. Each open day can take up to 150 students and will help them get a taste of what it's all about.PDF download: April application form
Placements are limited and run on specific dates throughout the year so please check out our recruitment timelines before contacting us. Then what? To begin with, the experience and skills that you build with us will make a positive impact on your education. We also encourage you to keep a look out on the 4talent website to see what other schemes could be right for you - like Inspiration Week and the Generation Next Programme.
Camila - Work Experience placements in Creative Services and Marketing
"It was definitely busy, but I enjoyed the opportunities I was given and I was allowed to try different things. I would like to work in advertising even more now and this has definitely helped my career choices. Thank you very much for the opportunity, I loved it and learnt a lot about the industry and work environment."
This is the first step in the talent pipeline. This year Channel 4 are offering 80+ work experience placements in London to help students find out more about working in the media industry. The majority of our placements will be within Channel 4, though we are collaborating with independent production partners to increase the opportunities.
Placements are usually for one or two weeks, within one or two departments and offer a variety of learning experiences across a wide range of areas from finance to website design.
Who's it aimed at and what are we looking for?
This scheme is for 14 - 19 year olds who are motivated, enthusiastic, passionate and hungry to learn about what it's like to work in the media. Just as important though, we look for people who are keen to get stuck into whatever needs to be done. People who aren't afraid of a bit of hard work! And we'll want applicants to show these qualities right from the application stage.
How to apply?
We are working with Education Business Partnerships (EBPs) who will provide full information to schools across London. It starts with two open days: one in January and one in April 2009. Each open day can take up to 150 students and will help them get a taste of what it's all about.PDF download: April application form
Placements are limited and run on specific dates throughout the year so please check out our recruitment timelines before contacting us. Then what? To begin with, the experience and skills that you build with us will make a positive impact on your education. We also encourage you to keep a look out on the 4talent website to see what other schemes could be right for you - like Inspiration Week and the Generation Next Programme.
Camila - Work Experience placements in Creative Services and Marketing
"It was definitely busy, but I enjoyed the opportunities I was given and I was allowed to try different things. I would like to work in advertising even more now and this has definitely helped my career choices. Thank you very much for the opportunity, I loved it and learnt a lot about the industry and work environment."
Wednesday, February 11, 2009
Cross Media Study Half-Term Homework Year 12
Prepare a presentation on the first film in your case study. You need to address the following:
1. Textual Analysis – a content study of semiotic, narrative & generic codes and how these are used to create meaning in the text.
2. Representations (construction & reception) – stereotypes/ archetypes (consider contextual factors & textual/ narrative restrictions).
3. Promotion (within and across media e.g. -ad campaigns, sponsorship, product placement, merchandising, trailers, internet, newspapers, magazine & radio, gaming, mobile ringtones etc.)
4. Institution – who produced it and how this affects the text, distribution/ sponsorship / convergence, technologies used.
5. Target audience – primary and secondary audience (if applicable), how they consume the text, when and where they consume the text (consider downloads/DVD releases/ PSP’s etc). Differences in types of audience and how this affects reception across different media platforms (i.e. younger end more e-media focused, older more newspaper & TV focused) and their reception. Preferred/ negotiated and oppositional readings if applicable and other audience theories that can be applied to the text. Themes and values of the text.
Remember interim 2 is due for completion the end of the first week back and this will contribute to your grade.
1. Textual Analysis – a content study of semiotic, narrative & generic codes and how these are used to create meaning in the text.
2. Representations (construction & reception) – stereotypes/ archetypes (consider contextual factors & textual/ narrative restrictions).
3. Promotion (within and across media e.g. -ad campaigns, sponsorship, product placement, merchandising, trailers, internet, newspapers, magazine & radio, gaming, mobile ringtones etc.)
4. Institution – who produced it and how this affects the text, distribution/ sponsorship / convergence, technologies used.
5. Target audience – primary and secondary audience (if applicable), how they consume the text, when and where they consume the text (consider downloads/DVD releases/ PSP’s etc). Differences in types of audience and how this affects reception across different media platforms (i.e. younger end more e-media focused, older more newspaper & TV focused) and their reception. Preferred/ negotiated and oppositional readings if applicable and other audience theories that can be applied to the text. Themes and values of the text.
Remember interim 2 is due for completion the end of the first week back and this will contribute to your grade.