Thursday, February 23, 2017

New Media Magazine - Issue 59

The new issue of Media Magazine is out now - MM59.

This contains some superb articles for our ongoing work on exam preparation and coursework - including Post-Truth society, the documentary genre, short films every film student should see and a Marxist critique of The Apprentice. 


Our Media Magazine reference guide is here - this has the contents for the last 30-odd issues of Media Magazine and is great for searching for a particular topic. You can then find the article in our Media Magazine archive.

Take a look through and read any articles of interest - particularly if you want an A in Media this year!

Tuesday, February 21, 2017

Ill Manors: e-media off-site research

Social media has quickly become an essential tool for marketing and promotion in media industries. 

For a low-budget film like Ill Manors, social media offers a potential impact and reach that previously would have cost many thousands or millions of pounds in advertising. Even more importantly, social media gives audiences a chance to interact and engage with brands, artists and films - therefore making them feel part of the campaign. 

Ill Manors was heavily promoted online using Facebook, Twitter and Plan B's YouTube channel.

Ill Manors e-media: social media research

Answer the following questions in a detailed blogpost. Use screengrabs and examples. 

Note: due to the school's firewall you will need to complete these questions off-site.

Ill Manors Facebook page
  1. How many 'likes' has the Ill Manors film page had?
  2. What is the top of the page promoting?
  3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
  4. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
  5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
  6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
  7. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
  8. How did the institution use the Facebook page to promote the film's release in May/June 2012?


Ill Manors Twitter feed
  1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
  2. What hashtags are used on the Ill Manors Twitter feed?
  3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
  4. How has the Ill Manors Twitter feed used pictures to help promote the film?
  5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
  6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.


YouTube - planbuk channel
  1. How was the planbuk YouTube channel used to promote the Ill Manors film?
  2. Scroll back to find the three Ill Manors teaser videos. When were these released? How did they help promote Ill Manors? What was the target audience for these teaser videos? Suggest why the videos were only 10 seconds or shorter.
  3. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
  4. What links to other social networking sites can you find on the planbuk channel homepage?

Homework due: Thursday 2 March

Ill Manors e-media: Tag London campaign

The Ill Manors Tag London campaign is a brilliant example of the power of the e-media platform.

The synergy with other aspects of the promotional campaign and the links to the political aspect of the film make it a vital part of our Ill Manors case study.




Ill Manors Tag London campaign: tasks

Read about the Ill Manors Tag London campaign on Musically - a music industry website - and the Think With Google Creative Sandbox page. The original website for the campaign is here. (You may not be able to access all of these pages in school but read all the links either in lesson or at home).

A selection of the tweets that were beamed across London include:

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

#ILLMANORS INCLUSION NOT EXCLUSION.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

SOUNDS LIKE THE TRUTH #ILLMANORS

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH


Now answer the following questions on your blog:

1) Summarise the Ill Manors Tag London campaign in 100 of your own words.

2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?

3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.

5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

Finish for homework anything you don't complete in the lesson - due next lesson.

Monday, February 20, 2017

BFI Study Day trip: Thursday 23 February

Our trip to the BFI Study Day on UK Cinema, Audiences and Institutions is on Thursday 23 February

It fits in perfectly with our MEST1 Section B case study on Ill Manors and the UK film industry. More details about the day can be found on the BFI website here.

*Please note there was a typo on the original trip letter stating the trip was on a Tuesday - this is an error and the trip date is confirmed as Thursday 23 February

You will have received a trip briefing in your Year 12 Media lessons this week but it's here if you need an electronic copy


Remember, we are meeting at 10am at BFI Southbank near Waterloo. We need to be registered and seated by 10.15am so it's essential you arrive on time.

Mr Bush and Ms Fowler will be the staff for this trip.

Make the most of the opportunity and enjoy the trip!

Thursday, February 09, 2017

Ill Manors print: branding- additional info

Ill Manors print: branding


Just to add to Mr Halsey's post:

I have saved lots of print material for Ill Manors in one central place:

Media Students Shared \ Resources \ A Level \ Ill Manors Print 




Please help yourself to these if you want to analyse them for the three different print examples. 

Have a great half term!

Miss Fowler 








Ill Manors print: branding

Another key aspect of the print platform is branding. 

Ill Manors hugely benefited from a strong, urban brand that ran through the promotion of the film, soundtrack and DVD release. This displayed important iconography of the urban drama genre while also offering a glimpse of the social realism that made Ill Manors a powerful and controversial film.


Print platform: branding



Find at least three different print examples (billboard adverts, film posters, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:
  1. What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
  2. What design features help identify the Ill Manors brand?
  3. What examples of synergy can you find with the broadcast platform or other print examples?

Homework
Finish these tasks for homework - due first lesson after half-term.

Wednesday, February 08, 2017

Reminder: Ill Manors Index

Ill Manors Work - INDEX

Hello Year 12,

Please spend time indexing your work on the case study so that we can check your work is up to date and you can easily orientate the work for revision purposes.

To ensure you are fully up-to-date with everything so far, you need to create a new blogpost with an index with each piece of work numbered, titled and linked through to your original blogpost. Your index should currently contain the following:

1) Ill Manors film review

2) Broadcast: Ill Manors trailer analysis

3) Broadcast: TEDx lecture, ideology and moral panic

4) Broadcast: Ill Manors music video


5) Broadcast: Ill Manors 'Making Of' DVD extra, television and radio interviews