Tuesday, April 01, 2014

 

12E: essay planning and case study revision

Today we looked at the following Section B essay question:

Synergy is the process by which media institutions use a range of platforms to promote, sell and distribute their products. Assess the impact of synergy in your cross-media study. Support your answer with reference to a range of examples from three media platforms. 
[32 marks]

As a class, we came up with the following plan:

Introduction
Introduce the industry we have studied (film industry), the texts we have studied (Ill Manors, A Field In England, your own case study), and briefly answer the question.

Section 1: Ill Manors brand
Print – synergy across print using the Ill Manors brand. Film poster, adverts, DVD packaging; font, tower block theme, urban iconography (Riz Ahmed’s costume, gun, setting etc.)
E-media – Ill Manors brand across official website etc.

Section 2: A Field In England
Synergy in releasing film across all platforms on the same day. Benefits to the institution in distributing film in this way. Difference between arthouse film and Hollywood blockbuster. 

Section 3: Your own case study on a big-budget Hollywood film
You must answer the question – looking at synergy across different platforms.

Section 4: Ill Manors soundtrack/film
Synergy between the music and the film – the music video, YouTube channels, importance of attracting existing Plan B music fans.
The use of the soundtrack as a key aspect of the film – used in the narrative, referred to across different platforms by Ben Drew in promoting the film.
The Tag London Twitter campaign was launched to promote the soundtrack album but in turn cross-promoted the film and in particular the values and ideologies behind Ill Manors.

Section 5: Ill Manors and Politics
Synergy across different platforms in promoting the values and ideologies behind the film.
Broadcast – TEDx lecture on the motivation behind the film. Supported by the ‘Making Of’ documentary on the DVD extras and also chat show appearances (Jonathan Ross).
Print – magazine interviews such as NME feature (‘Watch out David Cameron’). Additional point – lack of synergy in Men’s Health magazine (article features £900 suit and ‘how I lost 2 stone’)

Conclusion
Answer the question a final time: synergy is crucial when promoting a film to ensure coverage across different platforms and a consistent brand that connects with the target audience. 


Additional homework
1) Revise all the material we have covered this term - Ill Manors, A Field In England - as well as everything we looked at in the introduction to Media unit in the Autumn.
2) Spend 35 minutes writing an answer to today's question using the plan above. You have around five minutes to write each section so time management and training up the skills and stamina you need is absolutely vital.

Due: Tuesday 22 April

Thursday, March 20, 2014

 

Coursework Evaluation

Here are the details about how to write the coursework evaluation.

Make sure you use plenty of media terminology and media theory in every paragraph - use the keywords sheet to help you.

And remember you must make explicit reference to the brief. You did Brief One, Task (a) (i) broadcasting, and Task (b) (ii) Print. You also need to read Task (c) (i) and (ii) when you talk about your e-media ideas.

The OFCOM guide might also help.

12E: Deadline for first draft is Tuesday 25/3.

Tuesday, March 18, 2014

 

Cross Media Case Study: Hollywood Film

Identify a big budget Hollywood film for your independent case study which you will write about in the MEST 2, Section B exam (along with 'Ill Manors').

Go through the Powerpoint and copy each question individually to your blog. 

For every question, provide a written answer underneath and give evidence (examples, links to the texts, images, etc.). 

Cross Media Case Study Questions

Deadline -when we return after Easter.

You should ensure that you have covered each of the three platforms in your answers. Use the checklist below to help...






Monday, March 17, 2014

 

A Field In England

A Field In England is a low-budget arthouse film by award-winning director Ben Wheatley. It was released on 5th July 2013 across cinema, DVD/Blu-ray, TV and VoD.

It is described as a psychedelic trip into Civil War era rural England and attracted attention due to both the director and the highly creative release and distribution method.

A Field In England is an excellent second case study because the official website contains a huge amount of information about the film from initial idea and financing to filming, editing and its remarkable release strategy.

The more you read, the more confidently you will be able to use the film in your exam answer, comparing it to Ill Manors’ release and target audience.

Complete the following tasks on your blog:

Read the Media Magazine article on A Field In England and write a 100 word summary of the article.

You'll need the log-in details for the subscriber site for Media Magazine:

Username: mediamagazine11

Password: qp726zr

Now read the following pages on the official website that provide explanations of the unique release strategy that the institutions behind the film chose:

Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.  
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.

Now answer the following questions on your blog:

  1. How was A Field In England’s release different to typical film releases?
  2. What are the advantages to releasing the film across all platforms on the same day?
  3. What are the disadvantages to this approach?
  4. What target audience would A Field In England be aimed at? Demographics and Psychographics.
  5. Do you think all films in future will be released across all platforms simultaneously in future?

Extension work: read the rest of the official website's digital masterclass – there is a huge amount of information about the film from initial idea and financing to filming, editing and release.

Homework: Ensure the reading and five questions are completed by next week.


Tuesday, March 11, 2014

 

Ill Manors: official website

Look at the Ill Manors official website (it shouldn't be blocked) and think about how it promotes the film and also how it links to other texts/platforms you have studied. 

Then, answer the following questions on your blog:

  1. How does the Ill Manors official website promote the film?
  2. What examples can you find of the Ill Manors brand on the website homepage?
  3. What links does the website offer?
  4. What examples of synergy can you find between the website homepage and the print/broadcast platforms?
  5. List the links to social media on the website homepage. Why are these important?

Finish for homework if you don't get it done in the lesson.

Sunday, March 09, 2014

 

Ill Manors: Tag London campaign

Read about the Ill Manors Tag London campaign on Musically - a music industry website - and the Think With Google Creative Sandbox page. The original website for the campaign is here. (You may not be able to access all of these pages in school but read all the links either in lesson or at home).

A selection of the tweets that were beamed across London include:

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

#ILLMANORS INCLUSION NOT EXCLUSION.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

SOUNDS LIKE THE TRUTH #ILLMANORS

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH


Now answer the following questions:

  1. Summarise the Ill Manors Tag London campaign in 100 of your own words.
  2. How does the Ill Manors Tag London campaign help to promote the film?
  3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
  4. Why might user-generated campaigns like this be more successful than traditional media campaigns?
  5. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

 

Ill Manors: e-media questions

Answer the following questions in a detailed blogpost. Use screengrabs and examples. Note: due to the school's firewall you will need to complete these questions off-site.

Ill Manors Facebook page

  1. How many 'likes' has the Ill Manors film page had?
  2. What is the top of the page promoting?
  3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
  4. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
  5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
  6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
  7. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
  8. How did the institution use the Facebook page to promote the film's release in May/June 2012?


Ill Manors Twitter feed

  1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
  2. What hashtags are used on the Ill Manors Twitter feed?
  3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
  4. How has the Ill Manors Twitter feed used pictures to help promote the film?
  5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
  6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.


Ill Manors on Instagram

  1. How has Ill Manors used the Instagram platform to promote Ill Manors?
  2. Choose three particular images/posts and explain why they are effective in promoting the film.
  3. What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?
  4. Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

YouTube - planbuk channel
  1. How was the planbuk YouTube channel used to promote the Ill Manors film?
  2. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
  3. What links to other social networking sites can you find on the planbuk channel homepage?


Due: Tuesday 18 March

This page is powered by Blogger. Isn't yours?