12B Editing Analysis HW Due 6/12/10

Watch the scene from The Untouchables at least 3 times (taking notes on the second and third viewings).

On your blog, write a definition for the word 'suspense'

Then write at least 500 words answering the following questions:

1. How is editing used to build suspense in the scene?
2. How is time 'expanded' through the use of editing as the pram falls down the steps?

Consider the effect of:
Long takes
Cuts to point of view shots
Fast cutting
cross cutting

Due on your blog 6/12/10

12C - HW due 30/11/10

Read this article about Murdoch's new 'iNewspaper' carefully then answer the following questions in detail on your blog:

1. Why are Steve Jobs and Rupert Murdoch working together on this joint venture? What will be the benefits for each of them? Could collaborating present any disadvantages for either Murdoch or Jobs?
   
2. How will other media institutions be affected by the introduction of the Daily for the iPad?
3. Write a definition for the term synergy. Is the Daily an example of synergy? Explain.
4. Write a definition for the term convergence. Is the Daily an example of convergence? Explain.
5. Which other newspapers have successfully launched web editions?
6. Why is Murdoch "running counter to current thinking" regarding online newspapers?
   
7. The Daily is intended to combine "a tabloid sensibility with a broadsheet intelligence". Explain what this means.
8. A survey found that "...readers spent more time immersed in their iPads than they did – comparatively speaking — on the internet, where unfocused surfing is typical." Why do you think this is?
9. What are the advantages and disadvantages of this collaboration between News Corporation and Apple for the audience/consumer? Explain your ideas in as much detail as possible.
10. Do you think the Daily will be a success? Why/Why not?

Due on your blog: 30/11/10

12B Cover Work Thurs 2nd & Friday Dec 3rd (VAN) Due Fri Dec 3

Thursday Dec 2:
Case Study
Begin researching your area of interest for the Case Study. Write initial notes about your 3 primary texts and create a brainstorm or mind-map showing how these 3 texts cover all three platforms - eMedia, Print and Broadcast. What "branches" do each of these have?

Friday Dec 3:
Textual Analysis:
View the attached trailer (New Moon) several times then answer the following questions on your blog. I will be checking your blogs over the weekend of Dec 4&5 so make sure it is done during the lesson time we would normally have:

www.youtube.com/watch?v=bs79_5n848Q (Paste it into a new browser page)

What techniques does this trailer use to persuade an audience to see the film?
How is gender represented in this trailer?
What target audience would be attracted to this film?
What Hollywood values can you identify in this trailer?

Write in full sentences and paragraphs (not notes and/or bullet points) Aim to write 300 words on each question.

12B Homework GHD Textual Analayis Questions Due Wed Dec 1st (VAN)

Based on the discussion in lesson on Friday November 26th, write up your answers to the following questions for the GHD Textual Analysis: (sentences and paragraphs, NOT notes or bullet points). Post your answers on your blog.

GHD Straighteners – broadcast end of Nov/beginning of Dec on E4 and E4+1 channels.
1. Codes & Conventions of advertising: What techniques does the ad use to persuade the audience to purchase GHD straighteners?
2. Representation: How is gender represented in the ad?
3. Media Institution: What issues of regulation and censorship does this ad raise and what does it tell us about the values of the channels on which it was broadcast?
4. Audience: On the basis of this ad, who does the GHD brand appeal to?

12B HW Due 29/11/10

On your blog, make a detailed list of trailer conventions

Watch the trailers for Slumdog Millionaire and Trainspotting several times.

Then answer the following questions on your blog. Write at least 600 words.
Which trailer conventions are present in these trailers?
How are the trailer conventions used to promote the film to an audience?
Which trailer do you think is more successful? Why?

Due 29/11/10

12B Homework Due Wed Nov 24th

Find a contemporary film trailer on the internet. Paste the link into your blog and answer the follwing questions on the trailer:

Media Forms:
What techniques does this trailer use to persuade an audience to see the film?
 
Media Representations:
How are men represented in this trailer?
 
Media Audiences:
On the basis of this trailer, what target audience would be attracted to this film?
 
Media Institutions:
What Hollywood values and characteristics can you identify in this trailer?

Write at least one detailed paragraph on each question. If you don't know what Hollywood characteristics are, look it up!!

12C HW - Due 22/11/10

On you blog, list the stages a film goes through from the initial idea to exhibition in the cinema.

Use this website if you need help

What is film distribution? Write a careful explanation.

What was the Hollywood 'studio system' in the 1930's and 40's? In what ways is the process of film production, distribution and exhibition different today?

Write a definition of the following and give two examples for each term:

• Horizontal integration
• Vertical integration

Also ensure that you have completed this HW
Due on you blog: 22/11/10

12B HW due 22/11/10

Watch the scene from Bladerunner carefully at least 5 times. While watching make notes on the following:

Shot type: Long shot, medium shot, point of view shot etc

Camera Angle: High angle, low angle

Camera movement: Track, pan, tilt

Mise-en-scene: All that is in the frame - this includes: colour. lighting, costume, actors and their body language, props. What are the connotations of all things you see?

Sound - Diegetic sound (sound which seems to be part of what is occurring on screen). Non-diegetic sound (sound that we know is not part of what is on screen, such as music and voice-over/narration)

Editing - How are the shots placed together to create a certain effect?

Genre - What is the genre? What iconography is present?

Now on your blog post an analysis of the scene which explains the effect of all the above elements on the audience. Use as much media language as possible and highlight all the media language you use in a different colour. Your analysis should be at least 600 words. Ensure that your work is posted on your blog by Monday 22/11/10.

12B Homework Due: Wed Nov 17th by 5pm

Please go to your school email and read the two attached articles. Write a summary of each article (post on your blog) taking special consideration of how new technology impacts the contemporary media landscape.

12C - HW Due 15/11/10

1. Select a film produced by Twentieth Century Fox for exhibition in the UK (www.foxmovies.com)
2. Research the many different ways it is brought to the attention of an audience through the use of other media companies associated with Fox and News Corporation. Remember, bad publicity is often as useful as good publicity. Also consider what additional tie-ins are used to promote the film, for example, links with fast-food chains, toy companies, mobile phone companies and/ or computer game manufacturers. Post all your research on your blog.
3. Make a 3 minute powerpoint presentaton about your findings to present to the class. Email it to Ms Wigley by 14/11/10.

12B - Work for Monday 8 November and HW

Watch the scene from 'Kill Bill' carefully at least 5 times. While watching takes notes on the following:

Shot type: Long shot, medium shot, close-up, point of view shot etc
Camera angle: High angle, low angle
Camera movement: Track, pan, tilt
Mise-en-scene - all that is in the frame - this includes: colour, lighting, costume, actors and their body language, props.
Sound - Diegetic sound (Sound that seems to be part of what is occurring on screen).
Non-diegetic sound (sound that we know is not part of what is on screen, such as music and voice-over)
Editing - how are the shots placed together to create a certain effect?
Genre - what iconography is present?

Now, on you blog, post an analysis of the scene for which explains the effect of all the above elements on the audience. Highlight all the media language you use in a different colour. Your analysis should be at least 600 words. Ensure that your work is posted on your blog by Thursday 11 November.

12B Film Homework: Due before Thurs Nov 11 (VAN)

Part A:
 What film genres are the most popular at present? Why do you think this is? (Consider technology, social & economic context)
 What genres do you think were popular back in the 1930’s and 1940’s? Why? Give examples and show evidence of research

Part B:
 Select a film produced by Twentieth Century Fox for exhibition in the UK (www.foxmovies.com)
 Research the many different ways it is brought to the attention of an audience through the use of other media companies associated with Fox and News Corporation. Remember, bad publicity is often as useful as good publicity.
 Also consider what additional tie-ins are used to promote the film, for example, links with fast-food chains, toy companies, mobile phone companies and/ or computer game manufacturers.
 Make a poster or a multi-media presentation about your findings to present to the class. Either email it to Ms VDS or bring it on your USB - do not come to class wihtout it on USB or having emailed it BEFOREHAND. (Do not ask to log on in the lesson)

DUE: All answers to questions due on your blog before class on Thurs Nov 11th and the PowerPoint or poster should be brought to class on paper (if doing a poster) or emailed to Ms VDS or brought on USB (if doing a multi-media presentation)