12C1 Blogs

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12C2 MEST 1 Homework

To be completed by Monday 17th May.

Watch the extract, below, THREE times (making notes for FIVE minutes between the 1st/2nd and the 2nd/3rd viewings). Then answer the following (on paper), spending FIFTEEN minutes on each question...

1 Media Forms (12 marks)
How does the advert use media language to engage and communicate with the audience?

2 Media Representations (12 marks)
How is gender represented in the advert?

3 Media Institutions (12 marks)
What is communicated in the advert about the brand being advertised and the experience it offers?

4 Media Audiences (12 marks)
What techniques does the advertisement use to appeal to the target audience?

12C2 h/w due 26.2.10

Answer the following exam question, worth 32 marks: -

'Audiences are no longer just consumers of media texts but producers too.' To what extent is this true of the media products in your case study?

In you answer you should:

• provide a brief outline of your case study
• evaluate how far audiences participate in and contribute to the media products in your case study
• support your answer with reference to a range of examples from three media platforms.

12C1 Case Study Homework Half Term

Plan a response to the following question. You will be doing a timed essay on this after half term.

'Audiences are no longer just consumers of media texts but producers too'
To what extent is this true of the media products in your case study.

In your answer you should:
Provide a brief outline of your case study
Evaluate how far audiences participate in and contribute to the media products in your case study.'
Support your answer with a range of examples from three media platforms

12C2 c/w and h/w for Thursday 28th Jan

Please watch the GHD ad three times and answer the following 12-mark questions:

What techniques does the ad use to persuade the audience to purchase GHD straighteners?
How is gender represented in the ad?
On the basis of this ad, who does the GHD brand appeal to?

Practical Production Timeline (yr12 coursework)

Attached is the complete practical production timeline which includes deadlines....so no excuses for claiming to not know what was due when! ;-)

https://share.greenford.ealing.sch.uk/media/year12/Lists/Announcements/DispForm.aspx?ID=8&Source=https%3A%2F%2Fshare%2Egreenford%2Eealing%2Esch%2Euk%2Fmedia%2Fyear12%2Fdefault%2Easpx

MEST 2 Film Pitch

For all Year 12 students...

Organise yourselves into the groups that you want to work in for your practical productions (remember that the maximum number allowed by the exam board in a group is four) and complete the MEST 2 blogs task (see posting below).

Look carefully at the following documents, making notes to help you...

• The brief you have been issued with for your practical production coursework.
• The specification outline of the unit.
• The MEST 2 mark scheme.

Your first task is to prepare a film pitch (where you would try to sell your idea to Prime Time Productions to get the budget you require of £5m).

Prepare a presentation in which you can make use of PowerPoint, video, multimedia (Moviemaker) etc. to include the following for your pitch:

• Overview of the idea (film treatment) explaining the genre of your film (its use of conventions, iconography, etc.); a synopsis of the narrative (referring to narrative theory, e.g. Todorov, Barthes, Levi Strauss); details of setting (mise en scene); characters (use Propp's character terminology, refer to stereotypes: challenged/reinforced?), etc.. Ensure you also discuss some film language ideas (cinematography, lighting, sound, editing) and employ competent use of the key concepts (MIGRAIN) and media terminology.
  
  
• Explore fully how your film would appeal to more than the mainstream 16-25 youth market. Refer to audience demographics (gender, class: socio-economic group, ethnicity) and psychographics. Use Young & Rubicam's 4Cs.
  
  
• Address what content is likely to be in this film that would mean the trailer could only be shown in cinemas showing films that have been classified as 15 or 18. Use the BBFC Classification Guidelines to help you.

Bear in mind that in order to make a meaningful trailer (where you condense the narrative using a montage of shots) you must understand the full narrative structure of your film.

After Xmas - on 4th January 2010 - you will pitch your ideas to the 'film board' to see if they consider your idea suitable for funding. You must all play a part in the pitch process!

Remember from here on in this is all about being CREATIVE, let's see the creativity start flowing now and not just have people reading from the whiteboard! Use this guide about how to prevent Death by PowerPoint, especially the checklist on slide 58.

To get an idea of how NOT to pitch a film please see the Ben Stiller and Vince Vaughn attempt!