Before next weeks lesson you must have completed a detailed Case Study PowerPoint for ALL THREE of your primary texts.
For each text you need to include a slide (or two) on -
Audience Profiling (Social Grading, Age, Gender, Psychographics)
Uses and Gratification Theories and how they relate
Audience Theories and how they relate
Institution Information
Cross Media Platform Examples for the text in question
Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each
See earlier posts for more details on these task
You have all been emailed the Audience Lesson PowerPoints
Friday, January 28, 2011
Tuesday, January 25, 2011
12C - Case Study Essay - Due 31/1/11
Write at least 600 words answering the following essay question:
'Audiences are becoming increasingly powerful in shaping media output'
With reference to your case study, how far is this true?
In your answer you should:
- provide a brief outline of your case study
- evaluate the roles of audiences in the creation of media products from your case study.
- support your answer with reference to a range of examples from the three media platforms.
Remember to include audience theory. Use this fantastic resource to help you.
Post your essay on your blog and email your essay to lwigley@greenford.ealing.sch.uk by Monday 31/1/11
'Audiences are becoming increasingly powerful in shaping media output'
With reference to your case study, how far is this true?
In your answer you should:
- provide a brief outline of your case study
- evaluate the roles of audiences in the creation of media products from your case study.
- support your answer with reference to a range of examples from the three media platforms.
Remember to include audience theory. Use this fantastic resource to help you.
Post your essay on your blog and email your essay to lwigley@greenford.ealing.sch.uk by Monday 31/1/11
Friday, January 21, 2011
12B -Textual Analysis HW: T-Mobile Dance Advertisement Due 04/02/11
Watch the advert again and check your answers before posting -
T-Mobile Dance Ad
Media Forms:
What conventions of advertising are evident in this text?
Representation:
How is technology represented in this advertisement?
Institution:
What is communicated about the T-Mobile brand and the experience it offers?
Audience:
What target audience are T-Mobile aiming to attract in this advertisement?
T-Mobile Dance Ad
Media Forms:
What conventions of advertising are evident in this text?
Representation:
How is technology represented in this advertisement?
Institution:
What is communicated about the T-Mobile brand and the experience it offers?
Audience:
What target audience are T-Mobile aiming to attract in this advertisement?
12B Cross Media Case Study HW - Due 27/1/11
Before next weeks lesson you must have completed a detailed Case Study PowerPoint for TWO of your primary texts.
For each text you need to include a slide (or two) on -
Audience Profiling (Social Grading, Age, Gender, Psychographics)
Uses and Gratification Theories and how they relate
Audience Theories and how they relate
Institution Information
Cross Media Platform Examples for the text in question
Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each
Due 27/1/11
For each text you need to include a slide (or two) on -
Audience Profiling (Social Grading, Age, Gender, Psychographics)
Uses and Gratification Theories and how they relate
Audience Theories and how they relate
Institution Information
Cross Media Platform Examples for the text in question
Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each
Due 27/1/11
Monday, January 17, 2011
12C - Case Study HW - Due 24/1/11
For each of your 3 primary case study texts answer the following questions in detail on your blog. You will need to carry out more detailed research to answer these questions effectively. In particular, make sure you find out as much institutional information as possible.
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Due on your blog: 24/1/11
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Due on your blog: 24/1/11
12B Production HW - Due 24/1/11
Ensure your Production Intentions (1000 words) are posted to your blog - make sure you refer to the following:
Key Concepts (MIGRAIN)
Film Language (camera, sound, mise-en-scene, editing)
Narrative Theory (Propp, Todorov, Levis Strauss - Binary Opposition)
Audience - Demographics (gender, socio-economic group, age, ethnicity); Psychograhics (Young and Rubicam)
Representation (dominant/alternative ideology, sterotypes, gender, ethnicity)
Write a textual analysis of 2 trailers for low-budget independent films with similar codes and conventions to your film. Apply MIGRAIN to the trailers and explain how they target their audiences.
Complete your storyboard
Ensure all you research and planning so far is posted to your blog
Due 24/1/11
Key Concepts (MIGRAIN)
Film Language (camera, sound, mise-en-scene, editing)
Narrative Theory (Propp, Todorov, Levis Strauss - Binary Opposition)
Audience - Demographics (gender, socio-economic group, age, ethnicity); Psychograhics (Young and Rubicam)
Representation (dominant/alternative ideology, sterotypes, gender, ethnicity)
Write a textual analysis of 2 trailers for low-budget independent films with similar codes and conventions to your film. Apply MIGRAIN to the trailers and explain how they target their audiences.
Complete your storyboard
Ensure all you research and planning so far is posted to your blog
Due 24/1/11
Saturday, January 15, 2011
12B -Textual Analysis HW: The Sun 4.0 Advert - Due 28/01/11
Watch the advert again and check your answers before posting -
You should have typed this in class, add to your answer and then post to your blogs.
The questions if you need them are below.
1. Codes & Conventions: How does the advert use codes and conventions to appeal to its audience?
2. Representation: How is new technology represented in the advertisement?
3. Media Institutions: What does the advertisement tell you about the values and ideologies of the Sun newspaper
4. Audience: How does the advertisement appeal to its audience?
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