MIGRAIN: Final index

We are now completing our mammoth MIGRAIN Introduction to Media unit. You've covered a huge amount of work since September and now have a grounding in all the key concepts of A Level Media - well done! 

We now need to update our MIGRAIN blog index (we last did this at Christmas) with all the work we've done since. As you know, it is important we are revising terminology and theory on an ongoing basis and making sure there are no gaps as the course continues. The vast majority of the course will be tested in an exam situation and there could easily be a question on a specific theory or aspect of media terminology that we've covered in the last three half-terms. If you have missed any lessons or blog tasks this will significantly disadvantage you. 

MIGRAIN Final index

Keeping an index of all your work is extremely good practice from a revision perspective. Not only does this keep the concepts and media terminology fresh in your mind but it will also highlight if you've missed anything. Your final index should include the following:

1) Introduction to Media: 10 questions

2) Media consumption audit
3) Semiotics blog tasks
4) Language: Reading an image - media codes

5) Reception theory - advert analysis and factsheet

6) Structuralism : Factsheet and analysis 

7) Genre: Factsheets and genre study questions
8) Narrative: Factsheet questions

9) Audience: classification - psychographics presentation notes

10) October assessment learner response
11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G
12) Audience theory 2 - The effects debate - Bandura, Cohen 
13) Industries: Ownership and Control
14) Industries: Hesmondhalgh - The Cultural Industries

15) Industries: Public Service Broadcasting

16) Industries: Regulation

17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article

18) Representation: Feminist theory
19) Representing ourselves: Identity in the online age - MM articles & Factsheet
20) Ideology: MM articles 

You'll have done some of this index already - a quick time-saving tip is to copy the HTML from your original index blogpost and paste it in your new index blogpost. This will give you most of the links and you can add to it from there. If you simply add to your previous index, make sure you change the date to today (use the 'Schedule' tab on the right-hand menu to do this). 

Remember, this is your index, so the text should link to your corresponding blogpost so you can access your work on each key concept quickly and easily. This also means you if you have missed anything you can now catch up with the work/notes and won't underperform in future assessments due to gaps in your knowledge.

MIGRAIN assessments

You'll have a short assessment next half-term testing the final elements of the MIGRAIN introduction to Media unit. For this week's assessment, focus mainly on the Audience and Industry key concept work in October-December. You can use this index as the basis for your revision for both assessments. 

Due date: on Show my Homework (including any missing work the index has highlighted)

TV: Introduction to TV Drama

 Our TV Drama CSPs are BBC state of the nation drama Capital and critically acclaimed German Cold War spy thriller Deutschland 83. 

We need to make sure we are experts in television drama for this major section of Media Paper 2 - conventions, media language, notable successes and historical context.

TV Drama: key notes

Television drama is a hugely popular genre and a staple across schedules and streaming services. ‘Binge-watching’ is a relatively recent phenomenon while other dramas have built hugely loyal fanbases (e.g. Doctor Who, Game of Thrones).

There are many sub-genres and hybrid genres in TV drama from the costume drama to the hospital drama. 

Setting

TV dramas tend to take place in recognisable settings with regular locations that characters can inhabit.

Most dramas are defined by their location and the iconography (mise-en-scene) is vital for communicating the sub-genre and narrative expectations to the audience.

Even science-fiction family dramas such as Doctor Who feature regular settings such as the Tardis.


Character

Most TV dramas have a large ensemble cast – a range of characters. These characters are often stereotypical – communicating a lot to the audience quickly.

Often recognisable and relatable – giving audiences the pleasure of identification and an ongoing ‘relationship’: we keep watching to find out what happens to them. 

Characters often reflect the sub-genre (think police, hospital or period costume drama stock characters).


Narrative 

Most TV dramas have multi-strand narratives telling a range of interconnected storylines. An overall narrative arc often goes over the whole season or series. Others feature episodic narratives with storylines resolved in one episode. Flashbacks can also feature.

Many TV dramas now employ a ‘cold opening’ – the opening scene taking place before credits/titles – designed to create enigma and draw the audience in. Ultimately, it is the sub-genre of the TV drama that will help set narrative expectations for the audience.

Note: If you missed the initial lesson on TV Drama, we analysed some TV drama opening scenes to explore how the setting, character and narrative is established using technical codes (e.g. camerawork/editing/mise-en-scene) and audio codes (dialogue/voiceover/diegetic and non-diegetic sound). 

Introduction to TV Drama: Blog tasks

Use our Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) or on Google Drive here (you'll need your Greenford Google login) to find Media Factsheet #164 on Television Serial Drama. 

Read the whole of Factsheet and answer the following questions to show your comprehensive knowledge of the television drama genre:

1) What is serial television drama? Write your own definition.

2) List five of the TV dramas discussed in the history of the genre on page 1 of the factsheet. How has the genre evolved over time?

3) List the sub-genres of TV drama featured in the factsheet. Come up with your own example of an existing TV drama to fit each category.

4) Why is setting so important for TV drama?

5) How do TV dramas typically use character? What audience pleasures can be linked to character in TV drama? (Hint: Uses & Gratifications theory!)

6) What is a multi-strand narrative? Give an example of a TV drama that features a multi-strand narrative.

7) What is a cold opening?

8) How can Todorov's theory of equilibrium be applied to TV drama serials?

9) What is the typical form for TV dramas and how are the programmes typically distributed to an audience?

10) How have subscription channels (such as HBO) and streaming services (such as Netflix and Amazon Prime) changed the form and content of TV dramas?

11) Choose a TV drama and do your own analysis of it using the SETTING / CHARACTERS / NARRATIVE / FORM headings as featured on page 3 of the factsheet.

12) How might the TV drama genre evolve in future?


A/A* extension task: TV Drama v Film

Building on question 12 above, read this fascinating extended article comparing TV drama to film. It will also help to bridge the gap between our work on the film industry and our new topic of TV drama. Where do you stand on the debate? Is TV drama the key medium of storytelling or will cinema always be king?

Complete for homework - due date on Satchel One.

MIGRAIN: Ideology

The media's role in setting and reinforcing the dominant values and ideologies within society is a vital aspect of A Level Media Studies. 

The key notes from today's lesson on ideology and binary opposition:

Ideology

What is an ideology?
An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a culture or society about how that society should function.

Dominant ideologies

Ideologies that are told to us repeatedly by important social institutions such as the government or media are called dominant ideologies.

Dominant ideologies are ideologies or beliefs that we live by in our day-to-day lives and often do not question – they have become 'natural, common sense' things to do. This effectively dissuades people from rebelling against these beliefs, and keeps a sense of stability in society.

Why is ideology important in Media Studies?

Media texts always reflect certain values or ideologies though sometimes we may not be aware of this. When studying a media text you may look for the dominant ideology present and question whose world view is represented and perhaps which groups have not been represented.

Levi-Strauss: cultural codes

Claude Levi-Strauss (1908-2009) was a French philosopher and one of the most important cultural theorists of the 20th century.

He viewed culture as a system of codes through which we exchange messages. These cultural codes tend to reflect the dominant values and ideologies in society.   

Binary opposition

Levi-Strauss's theory of binary opposition is important for media students.

Levi-Strauss suggested everyone thinks of the world around them in terms of binary opposites such as up and down, life and death etc. and therefore every culture can be understood in these terms. 

Structuralism

Binary opposition and ideology are part of an analytical perspective called structuralism.

Structuralism in media refers to the structures underlying culture, analysing how various elements within media content interact to create meanings.

This also links to our earlier work on semiotics.

You can get a more in-depth understanding of structuralism here: 

Binary opposition in media

Binary opposition is used to create narrative and conflict in media. It is also used to simplify complex situations for easy consumption (e.g. TV news).

Along similar lines, if something is not easily reduced to binary opposites, it is far less likely to receive widespread media coverage.

Binary oppositions can be used to create stereotypes and promote certain ideologies or beliefs. Therefore we can find these cultural codes in all kinds of representations and stereotypes.

Watch the first two minutes of this clip from BBC Question Time featuring Nigel Farage and Alastair Campbell. The BBC deliberately placed the two against each other due to their ideological differences over Brexit – the referendum that saw Britain leave the European Union. What binary oppositions can you find in this clip?

Blog tasks: Ideology

Part 1: Media Magazine reading

Media Magazine issue 52 has two good articles on Ideology. You need to read those articles (our Media Magazine archive is here) and complete a few short tasks linked to them. 

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.

2) What view of capitalist ideology is presented in the Hunger Games films?

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

4) What is YOUR opinion on this topic? Do you think the media shapes our values and beliefs?


Page 48: They Live - Understanding Ideology

1) What are the four accepted ideological beliefs in western societies highlighted by the article?

2) What does Gramsci's theory of hegemony suggest about power and ideology in society?

3) What does French theorist Louis Althusser suggest about ideology and consumerism?

4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!

Part 2: The role of the media in democracy

Read this Constitution Unit blog on the importance of media in democracy. This brings together our work on ownership, public service broadcasting, regulation and ideology. Answer the following questions:

1) Why is the media important in a democracy? 

2) What are the hallmarks of a free and healthy media landscape?

3) What risks are identified that threaten a healthy media environment? 

4) What is YOUR opinion on how the media can be safeguarded to protect democracy? You may want to think about ownership, regulation, technology or public service broadcasting here.

Due date: on Satchel One

Film Industry: Final index

 We have completed our first CSP for A Level Media: the Film Industry and Blinded By The Light. We now need to complete a short index to ensure we haven't missed any vital notes or research.  

As we've established now, keeping an index of all your work is extremely good practice from a revision perspective. This keeps the vital CSP information fresh in your mind and also highlights if you've missed anything through absence or any other reason. 

Film Industry: Blinded By The Light index

Your final Film Industry index should include the following:

1) British Film Industry factsheets #132 & #100
2) Blinded By The Light case study research 
3) Regulation - BBFC research and tasks 

For your index, it needs to link to YOUR corresponding blogpost so you can access your work and revision notes quickly and easily. This also means that if you have missed anything you can now catch up with the work/notes and won't underperform in future assessments/exams due to gaps in your knowledge.

Film Industry: BBFC film regulation

 In our work on the British film industry, we need to consider the role of the BBFC, why Blinded By The Light was rated 12A and what the future holds for film regulation in a digital world.

Film certification in the UK is the job of the BBFC - the British Board of Film Classification.

Watch this video outlining how videos are classified at the BBFC:

Film regulation and the BBFC - blog tasks:

1) Research the BBFC in more detail. This BBFC Wikipedia page may help.

• What is the institution responsible for? 
• How is it funded? 
• What link does it have to government? 

2) Read this BBFC summary to Age Ratings and the BBFC classification guidelines. 

Write a paragraph about each of the different ratings:

• U
• PG
• 12A/12
• 15
• 18

3) Select ONE of the A Level BBFC case studies. Explain why it received its certificate in relation to each of the considerations: 

• dangerous behaviour
• discrimination
• drugs 
• language
• nudity
• sex
• sexual violence
• suicide and self harm
• threat and horror
• violence

4) Go to the rate a trailer section - choose THREE trailers and rate them.

Write the name of the film, what your rating was, and how it compared to the BBFC.

5) What are the guidelines for a 12A certificate - Blinded By The Light's cinema certificate (it was rated 12 for its home video release)?

6) The BBFC website offers an explanation of every classification it makes and detailed case studies on selected titles. Look at the rating for Blinded By The Light and explain why it was given a 12A certificate for cinema release.

Complete this for homework: due date on Satchel One

MIGRAIN: Collective identity in the online age

Our final topic in our introduction to representation is collective identity: the sense of belonging to a group and how this influences the way we represent ourselves.

This is something the media has a huge influence over - everything from advertising to social media profiles can affect our sense of identity and where we fit in. Indeed, the representations we see in the media can have a huge impact on how we fit into society and the world around us. We need to learn some key theories and also consider the impact of new and digital technology on issues of collective identity and representation.

Notes and key theories

Collective identity

Collective identity is the shared sense of belonging to a group. In Media Studies, we need to consider the influence media has over a person’s sense of identity.

This is closely linked to representation as the way groups are portrayed in the media can influence our sense of identity and belonging.

Collective identity: theories

David Gauntlett - identity

Think back to last week's work on David Gauntlett. He believes that audiences actively use the media  to construct their identities and that the explosion of digital media means this is beginning to move away from traditional stereotypes. A major part of that is the sense of belonging to a group - collective identity - which the internet has made far easier.

Marxism and the Frankfurt School

Marxists believe identity is constructed through hegemony imposed by the ruling elite. A sense of individual identity is a myth that prevents people challenging powerful groups.

This links to the Frankfurt School, a group of influential Marxists who viewed media audiences as passive vessels. They believe the media is used to control and manipulate people.

Example: Apple branding

Apple’s early branding suggested individuality and creative freedom... But in fact it was always a massive profit-seeking corporation looking to sell as widely as possible.

Later, iPhone adverts subtly suggested a certain lifestyle that has become synonymous with Apple products. Everything suggests creative possibility and individual opportunity but Marxists would argue this merely hides the fact we are being manipulated by a faceless corporation into handing Apple huge amounts of money (why is an iPhone so much more expensive than an Android phone for example?) 

Daniel Chandler: CAGE

Daniel Chandler suggested the acronym CAGE, stating our identity is constructed through class, age, gender and ethnicity. 

Does this still apply in the 21st century? Do we construct our own identities along these lines? Is representation in the media still dominated by these classifications? Think about your own presence on social media and the media products we have studied so far - such as Blinded By The Light.

Stuart Hall: media construction

Stuart Hall suggests the media actively constructs our society rather than reflecting it back. 

Our identity is part of this and therefore any sense of individuality we may feel is actually constructed through the media we engage with.

Constructing our own identities

New technology has changed the way we see ourselves and others. Through social media we can construct representations of ourselves.

Example: Instagram/Snapchat

• How did you choose your profile pic?
• What does your profile say?
• Who do you follow?
• How much do you consider what others will think of you when posting/liking/sharing?

Does social media have a positive influence over our identity? Or is it corrosive? Simon Sinek's interview on the millennial generation went viral when it was first released and is worth watching again for the section on social media, technology and how it influences our sense of identity:

Shared identity online

New technology has created the opportunity for people to form groups online that represent their shared identity. 

Think about the work we have done recently on feminism and online activism - blogs, forums, social media accounts and whole campaigns and movements (#everydaysexism) have given audiences a new sense of collective identity. In America and increasingly worldwide, the #blacklivesmatter movement is doing this with racism and police brutality.

Social media can empower individuals and create a strong sense of belonging – media theorist Sherry Turkle famously described the internet as a place to be "alone together".

Collective identity in the 21st Century

So, collective identity doesn’t just refer to representations in mainstream media.

It also refers to self-constructed identity by users of social media and communities formed online of shared identity (e.g. Feminism).

Collective identity and representing ourselves: blog tasks

Task 1: Media Magazine article

Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here.

Complete the following tasks on your blog:

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

3) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

4) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

5) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?


Task 2: Media Magazine cartoon

Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity. Our Media Magazine archive is here.

Task 3: Representation & Identity: Factsheet blog task

Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. The Factsheet archive is available online here - you'll need your Greenford Google login to access. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:

1) What is collective identity? Write your own definition in as close to 50 words as possible.

2) How does James May's Top Toys offer a nostalgic representation of Britain?

3) How has new technology changed collective identity?

4) What phrase does David Gauntlett (2008) use to describe this new focus on identity? 

5) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?

Due date: on Satchel One

Year 12 Spring Media exam: revision and preparation

Your Year 12 Media exams will be a great opportunity to practice exam skills and work out what progress you need to make next year to reach your targets.

Your exam on Tuesday 3 February will be a mini-version of the real exams you'll do next summer. Below is a full guide to what you need to revise for each section of the exam. Please note that the current topics of Representation, Feminism and Ideology will NOT be tested in this exam as we have only studied this recently. Instead, we'll give you an assessment next half-term that will focus on these topics.

Know your exam

One of the most important aspects of preparing for examinations is knowing exactly what topics could come up in this exam. As this is a mini-version of a real exam, please revise what we have studied last term:

The index, as you know, is a critical way of making sure you are keeping on top of the workload and not missing any topics or concepts. Your December index should have the following work in it:

1) Introduction to Media: 10 questions

2) Media consumption audit
3) Semiotics blog tasks
4) Language: Reading an image - media codes

5) Reception theory - advert analysis and factsheet

6) Structuralism : Factsheet and analysis 

7) Genre: Factsheets and genre study questions
8) Narrative: Factsheet questions

9) Audience: classification - psychographics presentation notes

10) October assessment learner response
11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G
12) Audience theory 2 - The effects debate - Bandura, Cohen 
13) Industries: Ownership and Control
14) Industries: Hesmondhalgh - The Cultural Industries

15) Industries: Public Service Broadcasting

16) Industries: Regulation

In addition, look over your learner response for the assessment in November. That feedback will be important in identifying how you can improve in the upcoming assessment.

There are plenty of resources out there to further help you prepare for your February exam. For example, we strongly recommend you get hold of some of the books on our A-Level Media reading list - including Media Magazine, Media theory for A Level and the AQA textbooks which cover all the key concepts and some of the Close-Study Products.  

You will obviously be looking over your MIGRAIN index as outlined above. However, there is plenty more out there. Anything you read in our Media Magazine archive will help to give you a wider perspective on media debates and every issue has several articles which focus on interesting examples, theories and debates that will help you in a Media exam. You'll find our Media Magazine archive here. Similarly, you have access to our whole Media Factsheet archive if there are any particular topics or theories you want to revise in more detail. Look at these for example: 

• How to revise for A Level Media exams
• Channel 4: an overview and update
• Understanding digital convergence
• Using theory
• The BBC: an overview and update
• Mrs Fisher - YouTube revision videos

Remember: these resources are all for you - the more you use them, the better you will do!

Practice questions

As requested, here are some practice questions for the upcoming Year 12 exam. You'll need your Greenford Google login to access these.

How to revise

Revision is a very personal thing and everyone has different techniques. Think back to your GCSE exams and which systems worked for you. If you're open to new techniques, here's a video on YouTube with top tips for A* A Level revision: 

Personally, I strongly recommend using flash cards (they are often called record cards if you are trying to buy them online or in WHSmiths). The simple act of distilling topics into a few key words or phrases to put on the card will seriously help in remembering the key information in the final exams. I have spare flash cards in DF07 if you'd like some.  

In summary, you need to revise the following for your Year 12 Media exam:

• All media language and theory learned throughout the course so far - look back particularly at the extended MIGRAIN Introduction to Media unit as this contained a lot of key terminology and theory e.g. genre, narrative, industry theory, audience theory etc.

Good luck with your revision and give this exam your best shot!