12D Focus group write-up

The audience research focus groups for our MEST2 TV show ideas have been incredibly useful and so many good ideas have been shared and developed. You now need to write up your own group's recording in a blog post. The blog post should include the following:

• A brief introduction to what the focus group involved
• A list of key quotes from the focus group recording (you don't need to identify who said each quote and using bullet points is fine)
• What you learned from the discussion and how this will impact on your final product
• A detailed breakdown of the target audience for your TV programme now you have completed some audience research: gender, age, social class, education/employment, race/ethnicity, psychographics etc.

The focus group audio recordings are available on the GHS VLE. Go to: Departments > Media Studies > Shared Documents

I expect your blog post for this aspect of your audience research to be AT LEAST 500 words - it may well be a lot longer and remember you will use bits of this later in your evaluation.

Key Concepts Revision PowerPoint

Use this PowerPoint from the lessons you've had on media Key Concepts to help you revise/prepare for next week's Unit 1, Section A exam practice...

• 12E: Monday 11/12
• 12D: Tuesday 12/12

Sections in the exam (15 minutes each)...

• Language and forms
• Audience
• Representation
• Institution

Useful Links for Production Planning

The OFCOM Broadcasting Code outlining the pre-watershed rules. Read these carefully and make sure you don't fall foul of the guidelines.

The Mise En Media blog set up by Media students last year that contains all the document templates you need to fill in for your pre-production planning.

12D: Audience focus group pitch

You will be pitching your idea to your focus group (the rest of the class) on Monday. You need to be able to sell your idea to them and communicate the genre, style and content clearly and concisely. The only way you will manage this is by KNOWING your idea inside out.

Your pitch needs to include the following:

• A clear explanation of your idea, possibly referencing other programmes/films
• Details from the brief: characters, narrative themes and location
• Why your idea might appeal to the key 15-35 audience demographic
• Scheduling details - when it might be broadcast and on which channel

The focus group will  be recorded and feedback from others will make up a key part of your research and planning process.

Due: Monday

12E homework - Mr Halsey

Representation collage on Photoshop

Your homework is as follows:

Finish your Photoshop collage showing the dominant and alternative representation of one of the following group:

• Islam
• Men
• Britain
• Europeans
• Teenagers

When you have finished it, save it as a JPEG and upload it on your blog.

Due: Monday 9 December