Create a 5 minute presentation on one of your three primary texts for the Cross Media Case study to be delivered on 4 January 2010. You will need to refer to one primary text and at least 3 related texts over the 3 different platforms (broadcast, print, e-media)
Answer the following questions in your presentation:
How are texts in the three platforms constructed?
• Are there similarities and differences in the way the area is dealt with in each platform?
• What type of media language is used and how?
• How are genre codes used?
• How do texts within the three platforms construct narrative?
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
How are representations constructed and are there similarities and/or differences across the platforms?
• What values and ideologies are communicated within the representation?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Keywords/issues: synergy, intertextuality, cross-media promotion, public service remit and other obligations, censorship & control, news and entertainment values, the technologies used in the production and reception process.
Post all your research to your blog and email your presentation to lwigley before the lesson on 4/1/10
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