Tuesday, November 20, 2012

12D Psychographics HW

Look at the 4Cs Summary.

Find an advert on YouTube that targets each of the seven categories and embed on your blog. Explain WHY you think it would appeal to that psychographic group, using some of the descriptive words from the PowerPoint and linking to specific details in the text.

Then, write a description of yourself and your psychographic profile.  Write down TEN brands that appeal to you and say how they fit into that category.

No comments: