MEST2 Creating Media: Research and Planning (12D)

There are three stages to your research and planning.

Existing product research: Watching and analysing existing programmes and advertising campaigns in the genre you are working in.

Target audience research: Both researching the target audience of existing shows/channels AND conducting audience research into your own idea (focus groups)

Pre-production: All scripts, storyboards, shot lists, sketches, contact sheets, Photoshop drafts etc.

IMPORTANT: Research, planning and evaluation are all to be completed and assessed individually.

Your first task involves completing existing product research:


Complete the following as an extended blog post or a selection of five blog posts:

1. Find five programmes similar to the idea or genre you want to produce.
2. Write an analysis of a two-minute opening sequence using everything you have learned about film language (camerawork, sound, mise-en-scene etc.) for each of the five.
3. Research the target audience for each show and produce your own assessment of who each show appeals to and why.

Deadline for your existing product research: Thursday 13 December

Mr Halsey