Monday, January 07, 2013

12E: Ill Manors Case Study Research

You must complete this research during Tuesday's lesson. 


I will be checking your blogs over the next week to ensure you are up to date with your case study research. Those that are falling behind will be required to stay in during lunchtimes to catch up.


1. Ill Manors Film Research

You should have completed this research, if you haven't please look at the post dated Tuesday 04, 2012 and post on your blog.


2. Ill Manors Trailer Analysis

Watch the Ill Manors trailer and answer the following questions on your blog...


a) What are the typical codes and conventions of film trailers - what information is usually provided?
b) How are trailers distributed? 
c) How does Ill Manors use trailer conventions?
d) Who is the target audience? 
e) Does it have a unique selling point or use particular techniques to appeal to the audience?
f) Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? 
g) Are the main stars visible in the trailer? 
h) Is there information about the director of the film? 
i) Is there information about the release date? 
j) Is a narrator’s voice-over used? 
k) How has the genre of the film been represented through characters, settings, lighting, colour, music, camera shots/movements/angles and editing?


3. Ill Manors: Website 

Look at the Ill Manors website. Spend some time exploring it, watching clips, reading etc. Then, on your blog, write a description/summary of all the features it includes, explaining how each one might engage/interest the potential target audience. 

Make sure you consider and comment on the concept of synergy (read this PowerPoint link, make some notes on it - it may only work at home).


4. Ill Manors: Case Study Checklist

Find one example from all three of the separate columns (broadcast, print, e-media) on the Case Study Checklist below. 

Post up the examples on your blog. 

Analyse each one, identifying their key features, codes and conventions, and saying how they would be useful/effective in promoting the film/DVD/album release. 


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