Hopefully you're getting a good idea of Psychographics and audience profiling - it's crucial that you think about audience in this kind of depth. Today I've got three tasks for you:
Task 1
Take the Psychographics questionnaire that will tell you what YOUR motivations are and which group YOU fit in best. There are 50 questions so it will take you a little bit of time. However, one important point: it DOESN'T work on Google Chrome (I know we always ask you to use Chrome!) so you need to copy and paste the following link into Internet Explorer and complete the questionnaire on there:
http://www.4cs.yr.com/uk/
The website is very slow so wait for it to respond and then click the big red button to do the questionnaire. Make sure you save your results - copy and paste them into a document so you have them for future reference.
Task 2
Type up the results of your Psychographic profile on your blog, explaining whether you agree with the profile you have been given. Write down TEN brands that appeal to you AND fit your Psychographic group.
Task 3
For each of the seven Psychographic categories, find an advert on YouTube that appeals to that group. Explain WHY you think each advert would appeal to that psychographic group, using some of the descriptive words from the original handout and linking to specific details in the text. (This link will help you if you don't have your handout).
You have both Monday and Tuesday to complete these tasks - anything you don't complete is homework due next Monday 25 November. I will be back in soon and I look forward to seeing what Psychographic group each of you is placed in.
Good luck!
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