12D: Audience focus group pitch

You will be pitching your idea to your focus group (the rest of the class) on Monday. You need to be able to sell your idea to them and communicate the genre, style and content clearly and concisely. The only way you will manage this is by KNOWING your idea inside out.

Your pitch needs to include the following:

• A clear explanation of your idea, possibly referencing other programmes/films
• Details from the brief: characters, narrative themes and location
• Why your idea might appeal to the key 15-35 audience demographic
• Scheduling details - when it might be broadcast and on which channel

The focus group will  be recorded and feedback from others will make up a key part of your research and planning process.

Due: Monday