Through both coursework and exam preparation we have studied and researched arthouse film in some depth.
Understanding the audience appeal in terms of arthouse film is a vital part of this - and you'll need to discuss this in both your MEST1 Section B exam AND your MEST2 1,500 word evaluation.
Complete the following tasks to improve your understanding of arthouse film and the possible audience pleasures that the genre offers:
1. Read Beyond Hollywood: Reading Arthouse Cinema. This is in MM45 on page 24 - go to our Media Magazine archive to find the article.
2. What are some of the suggested audience pleasures for arthouse film?
3. Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
4. To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
5. What type of audience would A Field In England appeal to?
Complete this for homework if you don't get it done in the lesson - due next week.
Extension work
Those of you wondering about the success of the unusual release strategy for A Field In England may be interested in this BFI Insight report into the release and reception of the film. It breaks down the numbers in terms of cinema box office, TV, VOD and DVD sales. One of the conclusions was that social media was the driving force behind the marketing - important for next year's exam topic of New and Digital Media and also a strong similarity with our Ill Manors case study.
No comments:
Post a Comment