Use the following link http://www.allisonmedia.net/downloads/Year_12/Audience_booklet.pdf
LO: To explore how media texts appeal to different audiences
Period 1: Read through the booklet in detail and summarise the information into a set of notes which you need to post on your blog. All the time you must consider how these concepts apply to Harry Potter and the Order of the Phoenix and your own case study text. Make notes on this.
Period 2: Get into groups of 4 and brainstorm ideas about how you would market the Harry Potter film differently for each of the following audiences:
- Children aged 8-12;
- Teenagers;
- Adults 25 - 35;
- Pensioners.
You must consider where you place your advertising to reach each of these markets (be specific) and what type of advertising / PR / sponsorship/ partnerships etc you would need to do. You will present these ideas back next week.
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