Account for the similarities and differences in the codes and conventions used in the media products from your case study.
In your answer you should:
- Provide a brief outline of your case study.
- Compare how and why media products from your case study are similar and/or different within and across media platforms.
- Support your answer with reference to a range of examples from three media platforms.
Task 2 – Find 6 websites and 6 print products (2 for each of your primary case study texts) linked to your primary case study texts. Create a presentation (including annotated screen shots/pages for all 12 media texts) answering the following questions:
- Who are the primary and secondary target audiences for your primary case study texts? How do you know?
- Which gratifications do the e-media and print platforms provide for the primary and secondary target audience of your primary texts.
- How are the e-media and print platforms used to promote your primary texts (synergy)?
- Which institutions produce your primary texts, the websites and print products? Do these institutions have any links with each other? Why?
Email your presentation and essay to lwigley@greenford.ealing.sch.uk by 25/4/11
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