Friday, October 21, 2016

Film Language: Editing

Editing is the last aspect of our Film Language unit - we'll be starting coursework after half-term. 

Two things to work on first:

Homework: important!

You will have a Film Language test in the first week after half-term. 

Your homework, therefore, is to revise EVERYTHING you've learned in your first half term with both your teachers - Film Language and the MIGRAIN key concepts. Links to lesson PowerPoints and further details can be found in this blog post.


Editing notes

Key terminology for editing:
  • Transitions
  • Continuity editing
  • Montage
  • Pace
  • Juxtaposition

Transitions
  • A straight cut is the most common method and the audience are so accustomed to seeing these that we rarely notice them when they occur.
  • A fade out – the screen fades to black.
  • A dissolve - one image blurs into the next.
  • A wipe – one part of the screen wipes across the other.
  • A jump cut – an unexpected edit where the audience’s attention is forced to focus on something very suddenly.  

Continuity editing
Most editing of narrative film is continuity editing.  This is when shots are placed logically so that one event follows on from the next.  We, as the audience, automatically try to make sense of one shot joining the next one.  For example, if we see an exterior shot of a school and the following shot is a classroom, we assume that the classroom is inside the school building we saw in the previous shot.  

Montage
A montage sequence involves shots being placed next to each other that do not necessarily convey a linear narrative.  Instead, the shots tend to convey a message, provide an overall impression or shorten a story that takes place over a much longer period time.  For example, a sequence that included consecutive shots of a school building, classrooms, students playing football and teachers in the staffroom may be aiming to give an overall impression of school life.    

Pace
The speed at which the film cuts from one shot to the next makes a huge difference to the experience for the audience.

Generally, slow cuts build tension while fast cuts suggest action and excitement.

Juxtaposition
The word juxtaposition literally means ‘the act of placing together side by side’.

In film, two shots may be placed together to create meaning for the audience. E.g. A shot of the hero may be followed by a shot of his love interest to link these in the audience’s mind. This may also take the form of an eyeline match where a character looks in a certain direction and the next shot cuts to whatever they are looking at.


Editing task
There are some truly fantastic clips for the Editing part of the Film Language unit but we won't watch them all in one lesson. 

Your blog task is to find a film clip on YouTube that you feel has been edited in a distinctive way and write a 750 word analysis of the clip.

Use as much media language as you can - and remember to highlight it. Try and use the key words we've learned for editing and any other aspects of film language you can apply.

If you're not sure what clip to pick, you will find plenty of lists online if you search for 'great film editing sequences' or similar. One example that comes up when you do this is something like the shootout scene from Michael Mann's Heat (3mins - 6mins particularly, but it's all brilliant):



This Editing work is due after half-term - exact day confirmed by your Film Language teacher. Don't forget you need to be revising everything for your Film Language assessment too!

Thursday, October 20, 2016

Film Language: half-term homework

Your half-term homework is to revise everything we've learned for both Film Language and the MIGRAIN introduction to Media.

You'll find the Film Language PowerPoint here.

The MIGRAIN introduction to Media work is here.

Your Film Language assessment will be in your MEST2 double lesson in the first week back.

Good luck!

Tuesday, October 18, 2016

Introduction to Media: Narrative

Narrative is a vital key concept for A Level Media.

There are three key narrative theories we need to learn as part of our introduction to AS Media. The notes as a reminder:

Narrative patterns
Linear Pattern: progresses forward towards a resolution - Beginning, Middle and End.
Multi-strand Narrative: popular in broadcast TV (e.g. soaps) and film. Involves more than one narrative running parallel involving different characters and locations.
Documentary narrative: this may revolve round a central theme (e.g. troublesome neighbours) or group of people.

Long-running TV series such as Breaking Bad or The Wire have one major narrative and lots of mini-narratives. The major narrative runs over the series, the mini narrative may be resolved within an episode.

Narrative theories
When studying narrative in Media, we need to be able to identify what the story is and how it is being told. There are three key theories we need to learn and apply:

Enigma and Action Codes - Roland Barthes
Barthes suggested that stories have certain codes that audiences understand and respond to.

ENIGMA codes: control how much we know and help hold our interest. It creates mystery during the narrative.

ACTION codes: events or actions in the story that are important in developing the narrative, e.g. a gun being cocked signifies that a violent scene will follow.


Todorov: equilibrium
Tzvetan Todorov proposed a theory of equilibrium:

Equilibrium: An existing state of harmony
Disequilibrium: Equilibrium is disrupted by an unfortunate event or evil character which leads to a chain of events involving conflict
New Equilibrium: The evil forces are defeated, the conflict is resolved and harmony exists once more


Character theory: Propp
Vladimir Propp came up with a list of stock characters in narratives by examining Russian fairytales. He called them the seven spheres of action:

The Villain: Creates a complication in the narrative
The Donor: Gives the hero something that will help in the resolution
The Helper: Helps the hero in restoring the resolution
The Princess: Has to be saved by the hero
The Dispatcher: Sends the hero on a task
The Hero: Central protagonist, saves the day and restores equilibrium
The False Hero: Rare character that appears to be good but is revealed to have been bad all along


Narrative blog task

1) Choose three clips from YouTube and embed them in your blog - one from film, one from TV and one of your choice.

2) For EACH clip, apply the three narrative theories: Barthes' action and enigma codes; Todorov's equilibrium; Propp's stock characters. Make specific reference to aspects of the clip (as you would in a film language analysis). Remember to highlight media language.

Monday, October 17, 2016

Institution: Is the golden age of TV coming to an end?

In our introduction to Media unit, we have just finished learning about institution and will be moving on to narrative and genre.

On the Guardian website this weekend there was an article suggesting the golden age of TV may be coming to an end - a perfect link to our work on institution and also a good lead in to the key concepts of narrative and genre.

You can find the article here - read the whole thing and also have a look at the comments below. What is YOUR opinion? Is TV in trouble? Are you willing to pay for high quality TV?

Thursday, October 13, 2016

Film Language: Cinematography

We have watched some superb clips for cinematography, learning the importance of camera shots, angle and movement.

Being able to confidently analyse camera shots and movement is essential for media textual analysis and may well be required in the MEST1 exam.

Your cinematography homework is as follows:

1) Find the opening sequence to a film of your choice on YouTube. 

2) Embed the video in a blogpost and write an analysis of the cinematography. 

3) Highlight your use of Media language and try to cover camera shots, angles and movement using the terminology we have learned in lessons.

This must be a minimum of 250 words but you may wish to write more than this.

Due: next week (day specified by your Film Language teacher)

Blog Task on Brand Values

According to Gillian Dyer (Advertising as Communication, 1988) advertisers use, among other techniques, lines of appeal to create brand identities and attract their target audience.

Dyer suggested lines of appeal could be classified into 13 groups:
Happy families - everyone wants to belong
Rich, luxurious lifestyles - aspirational
Dreams and fantasy
Successful romance and love
Elite people or experts
Glamorous places
Successful careers
Art, culture & history
Nature & the natural world
Beautiful women (Dyer suggests men AND women like looking at beautiful women: men admire them, women admire what makes the men admire them)
Self-importance & pride
Comedy & humour
Childhood - can appeal to either nostalgia or to nurturing instincts
Dyer suggests these lines of appeal are effective because they deal with our social needs.
 
On your blog, complete the following task:
Choose 5 brands. For EACH brand:

1.Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal

2.Distil the brand values into one sentence of no more than 10 words.


3.Sum up the brand in ONE word.

Example: Starbucks
1.The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words)

2.The Starbucks brand is about quality with a personal touch. (10 words)

3.Starbucks in one word: Passion.

Wednesday, October 12, 2016

Blog Task - Learner Response

Hello Year 12,
I have marked your blogs and written comments on all your work. 
Read all your comments and spend 25 minutes replying to them and improving your work as required.

Write a new blog post answering this question: What do you consider your strengths and weaknesses have been so far? What would you like to learn more about? What next steps do you need to take to ensure success in Media A Level?

Thanks, 
Miss Fowler

Monday, October 10, 2016

Institution: Brand values

One aspect of institution you need to understand and appreciate is branding.

According to Gillian Dyer (Advertising as Communication, 1988) advertisers use, among other techniques, lines of appeal to create brand identities and attract their target audience.

Institutions use these images, references or suggestions to tap into our desires and make us ‘feel part’ of the brand. Dyer suggested lines of appeal could be classified into 13 groups:
  • Happy families - everyone wants to belong 
  • Rich, luxurious lifestyles - aspirational 
  • Dreams and fantasy 
  • Successful romance and love 
  • Elite people or experts 
  • Glamorous places 
  • Successful careers 
  • Art, culture & history
  • Nature & the natural world 
  • Beautiful women - men AND women like looking at beautiful women, so the thinking goes: men admire them, women admire what makes the men admire them. 
  • Self-importance & pride 
  • Comedy & humour 
  • Childhood - can appeal to either nostalgia or to nurturing instincts 

Brand values task 100-10-1

Choose 5 brands. For EACH brand:

1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.

2) Distil the brand values into one sentence of no more than 10 words. 

3) Sum up the brand in ONE word.

Example: Starbucks

1) The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words)

2) The Starbucks brand is about quality with a personal touch. (10 words)

3) Starbucks in one word: Passion.

Due: confirmed by your MEST1 teacher

Extension task:



Research Innocent drinks

What brand values would you associate with Innocent? Why might their takeover by Coca Cola threaten those brand values?

Does your opinion of the brand change once you know they are owned by Coca Cola?






Thursday, October 06, 2016

Mr Halsey cover work: Friday 7 October

I'm sorry I can't be in school for my 12D lesson P1&2 - I'm on an AQA training course.

For period 1, the work is exactly as you've been working on this week: the Film Language blog tasks on Sound. Remember, all this work on sound is due on Monday.

For period 2, Mr Qureshi will take you down to the Lecture Theatre to see the talk from visiting media executive Debbie Klein. All details are on this blogpost - make sure you prepare an excellent question!

Any questions, Mr Qureshi is available or send me an email.

Good luck and enjoy the talk!

Institution Lessons - what to do next

Institution Lessons - feedback

We’ve seen some fantastic lessons – you now need to put that information on your blog.
1) Write up your feedback on your blog, dividing the points into WWW and EBI. Use my feedback, information from other class members who watched your lesson.
2) Upload your Powerpoint, notes and anything else from your lesson (videos, images etc.) on the same blog post.

3) Finally, write an evaluation of your lesson, reflecting on what went well and not so well. Be honest with yourself about how you did and what you would take away to work on next time. Was your presentation rehearsed? Was there too much information or not enough given to the students in the class? Was your starter engaging and informative or too simple? Was your questioning good? Did you check the learning with a plenary? Did you speak formally and in a register that is suitable for year 12? Did you use Media terminology accurately and often?

Good luck! :)

Miss Fowler

Institution Lessons- reminder

Below is the reminder of what we expect to see from you in your Institutions lessons. 


Please be aware that a HANDOUT is not the same as a Starter. 
A handout should be one A4 page detailing the main information that you would like the students in your class to take away with them. This might include information about the history of the institution, its subsidiaries, its revenue and its current output, target audience and control. 


Institution: Teaching a lesson

With Media institutions, there is no substitute for knowing a variety of institutions in detail.

In your pair, you need to teach a 6-8 minute lesson on the institution you are given. The lesson needs to involve the following…

Starter activity
This could be image or clip-based, or perhaps involve a quiz to engage the class. It should introduce your institution and grab the attention of your students.

Teaching
Make sure you cover the following in your lesson:

Their history: how did they come to be where they are now?

Their influence: What audiences do they reach? Do they have political influence?

What they control: What companies or other media institutions do they own or have authority over? How many phases of production and distribution are they involved in?

Who influences them: Are they owned or controlled by powerful individuals, families or governments?

Synergy: In what ways do their different businesses support each other? Give specific examples.

Why is any of this important? Explain what we need to know about this institution.

Handout
You need to produce a handout to give to the class for their Media folders. No more than one page of A4, this needs to summarise the main aspects of the institution.

Plenary
Finish up with something that will help your students remember your institution. It might return to the starter activity or be a memorable or important fact about the organisation.

Think about…

  • Using audio-visual materials (clips, images etc.)
  • Interactivity – involve other students
  • Role play or performance
  • Key questions you may be asked at the end of your lesson

The topic you’ve been given is HUGE, so try to take a step back. Individually, do some preliminary research, and get a sense of the most important elements of the institution. Then, as a pair, you can decide how to use your research to plan an effective and memorable lesson.

Good luck!

Wednesday, October 05, 2016

Media Awards nominations!

With the Media Awards rapidly approaching we are delighted to announce this year's nominations!

The quality level at both GCSE and A Level was exceptionally high and it has been an extremely difficult process narrowing down the nominations for our Oscars-style event. To find out the winners you'll need to attend the exclusive Arthouse-themed ceremony on Tuesday 18 October. Tickets go on sale Monday 10 October and cost £3 if purchased in the first week. The price then goes up to £5 but be quick - the Awards have sold out days in advance for the last few years!

Media Awards 2016 Nominations

A Level

Best Y12 Original Screenplay
Insanity
Kiss of Death
Loop

Best Y12 Production Design
Project KR
La Sombra
Transgression

Best Y12 Dialogue/Voiceover
Amelia
La Sombra
Transgression

Best Y12 Cinematography
Exposure
My City
TicTacToe

Best Y12 Sound Design
Kiss of Death
Amelia
TicTacToe

Best Y12 Film Editing
Hunting Season
My City
Exposure


GCSE

Best GCSE Cinematography 
Flight – William Welhenage 
Buried Alive – Emman Chaudhry
Song - Hitik Gohil

Best GCSE Music Video Concept
Perfect – Sabrin Ibrahim
Buried Alive – Emman Chaudhry
Seven Nation Army – Mohammed Omar

Best GCSE Production Design
Hotline Bling - Krissah Rolle 
Dollhouse – Zayna Malik
In the End – Jason Boachie

Best GCSE Editing
Not Afraid – Hussein Hamume 
Red Lips - Narin Omar
Thrift Shop – Abdullah Al-Fadhli


Acting

Best Actress/Actor
Katie Foster – Kiss of Death
Saanya Shah - Amelia
Sabrin Ibrahim – Perfect 
Zayna Malik - Dollhouse
Callum Louis – La Sombra
Mamduh Adan – Hunting Season
Hussein Hamume – Not Afraid
Jason Boachie – In The End


Congratulations to all our nominees and see you at the Media Awards!

Visiting speaker: Debbie Klein at GHS Friday morning!

This is a reminder that all Media students who are free must attend the Speakers for Schools talk by Debbie Klein on Friday 7 October at 9.25am.

This is a brilliant opportunity to hear from the CEO of Engine, a media company that covers digital communications, advertising, direct marketing, data, public relations, brand consultancy and sponsorship.

The talk will involve showcasing some of Engine's marketing campaigns and talk through the advertising process from receiving the brief from the client to developing and launching a campaign. They have produced campaigns for a wide range of companies and organisations including Sky, Nestle, Coca-Cola, Warburtons, Unilever, Toshiba, Lexus and The Royal Navy.

Make sure you prepare a question to ask Debbie Klein in the Q&A that will follow the talk. This may involve the skills required to work in the media industry but also think about the your key media issues and debates this year: How has new/digital media affected the advertising industry? Is social media the game-changer that some people believe it to be? How much harder is it to reach audiences in the digital age?

Mr Bush will be at the talk and taking a register so make sure you are there on time. The details:

Debbie Klein - Speakers for Schools visit to Greenford High School
Friday 7 October
Time: 9.25am
Lecture Theatre

Enjoy the talk!

Sunday, October 02, 2016

Mr Halsey cover work: Monday 3 October

I'm sorry I can't be in school for my 12D lesson P6 - I'm at an A Level Media conference.

The work is exactly as we discussed on Friday: the Film Language blog tasks on Sound.

You've got all week (including some time in Friday's lesson) to work on this but there IS a lot of work so stay focused and you'll get through it steadily.

Any questions, Mr Qureshi is available or catch me later in the week.

Good luck!