Wednesday, December 18, 2019

Film & TV Language: final index

We have completed our first major A Level Media unit: Film & TV Language. We now need to create a final index to ensure we haven't missed any vital notes or skills.  

Keeping an index of all your work is extremely good practice from a revision perspective. Not only does this keep the concepts and media terminology fresh in your mind but it will also highlight if you've missed anything through absence or trips. 
7) Cinematography blog tasks
8) Cinematography video task and learner response
9) Editing video task and learner response
10) Editing blog task - 750 word analysis

For your index, it needs to link to YOUR corresponding blogpost so you can access your work on each key concept quickly and easily. This also means you if you have missed anything you can now catch up with the work/notes and won't underperform in future assessments/exams due to gaps in your knowledge.

Important: your index needs to be completed during the lesson. Any missing work MUST be caught up over the holidays.

Monday, December 16, 2019

MIGRAIN index and January assessment revision

As we reach the end of the Autumn term, you need to create a new MIGRAIN index and start revising for your January assessment.

The index, as you know, is a critical way of making sure you are keeping on top of the workload and not missing any crucial topics or concepts. Your December index should have the following work in it:

1) Introduction to Media: 10 questions
2) Media consumption audit
3) Semiotics blog tasks - English analysis and Icon, Index, Symbol
4) Language: Reading an image - advert analyses
5) Reception theory - advert analyses part 2
6) Genre: Factsheets and genre study questions
7) Blog feedback and learner response
8) Narrative: Factsheet questions
9) Audience: classification - psychographics presentation notes
10) October assessment learner response
12) Audience theory 1 - Hypodermic needle/Two-step flow/U&G
11) Audience theory 2 - The effects debate - Bandura, Cohen 
12) Industries: Ownership and Control
13) Industries: Hesmondhalgh - The Cultural Industries
14) Industries: Public Service Broadcasting
15) Industries: Regulation

Remember, your index needs to link to YOUR blogpost for each piece of work. If you've missed anything, catch up with it over Christmas and make sure the index is up-to-date before you come back in January.

January assessment details

This assessment will be in the first week back and will be similar in format to your October assessment. Revise everything from your two indexes - MIGRAIN Introduction to Media and Film & TV Language. In addition, look over your learner response for the assessment in October. That feedback will be important in identifying how you will improve in the upcoming assessment.

Christmas homework: revise for January assessment

Your Christmas homework is simple: revise everything you've learned so far in Media this year for your January assessment.

In addition, there are plenty of resources out there to further help you prepare for your January assessment. For example, we strongly recommend you get hold of the two A Level Media textbooks endorsed by AQA which cover all the key concepts and many of the Close-Study Products. 

You will obviously be looking over your MIGRAIN index as outlined above. However, there is plenty more out there. Anything you read in our Media Magazine archive will help to give you a wider perspective on media debates and every issue has several articles which focus on interesting examples, theories and debates that will help you in a Media exam. You'll find our Media Magazine archive here. 

Remember: these resources are all for you - the more you use them, the better you will do!

Wednesday, December 11, 2019

Film & TV Language: Editing video feedback and learner response

Your short editing videos should contain crucial techniques for narrative film and television.

The ability to use cutting on action, shot-reverse shot and adhering to the 180 degree rule will be vital to your success in coursework later this year. Once we've screened the videos in class, you need to complete the following tasks on your blog:

Editing video feedback/learner response

Create a new blogpost called 'Editing video feedback and learner response'. Make sure your video is on YouTube and embedded in this blogpost. 

1) Type up your feedback/comments from your teacher.

2) Type up your feedback from fellow students.

3) Now reflect on your video. Did you meet the brief and successfully include the three key editing aspects we have learned?

4) What were the strengths and weaknesses of your final film? Write a detailed analysis picking out specific shots, edits and any other aspect of film language you think is relevant.

5) Learner response: what aspect of editing did you find most difficult? What have you learned from this process that will help you when you start the actual coursework later this year?

Complete this for homework if you don't get it done in the lesson - due date specified by your coursework teacher. Don't forget the additional film analysis task for Editing too!

Monday, December 09, 2019

MIGRAIN: Industries - Regulation

Like most industries, the media is regulated - overseen by government to make sure the market is fair and the content appropriate for the audience.

Regulation is an important aspect of the industries key concept. How much influence should governments have over the ownership and consumption of media products? How powerful is the media? Key media theorists for this area are:

David Hesmondhalgh: the Cultural Industries
James Curran and Jean Seaton: Power Without Responsibility
Sonia Livingstone and Peter Lunt: Media Regulation

Two key terms for regulation:

Statutory regulation is when the regulator is backed by law (government legislation) and the regulator has real power. Example: Ofcom.

Voluntary regulation is when the industry regulates itself and governments are not involved. The newspaper and videogames industries are good examples.

Different media industries are regulated in different ways and by different organisations. For example:

Broadcasting (including the BBC): Ofcom
Newspapers: IPSO 
Film: BBFC
Videogames: PEGI

Regulating the internet

One of the major challenges facing governments and regulators is the fact so much of the cultural industries is now on the internet – and the internet is global.

The global nature of the internet means it is difficult for one government to regulate – and tech giants like Google or Amazon are now more powerful than individual countries.

This BBC Newsnight feature explores the challenge of regulating the internet:





Media regulation: blog tasks

Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 128: Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets

Read the Factsheet and complete the following questions/tasks:

1) What is regulation and why do media industries need to be regulated?

2) What is OFCOM responsible for?

3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why?

4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why?

5) List five of the sections in the old Press Complaints Commission's Code of Practice. 

6) Why was the Press Complaints Commission criticised?

7) What was the Leveson enquiry and why was it set up?

8) What was the PCC replaced with in 2014?

9) What is your opinion on press regulation? Is a free press an important part of living in a democracy or should newspapers face statutory regulation like TV and radio?

10) Why is the internet so difficult to regulate?

Complete this for homework - due next week.

Monday, December 02, 2019

MIGRAIN: Industries - Public service broadcasting

The British television industry is largely driven by public service broadcasting - the traditional TV channels that still account for the majority of TV viewing in this country.

These channels are regulated by Ofcom and have to deliver a certain amount of specific content in order to fulfil the terms of their license.

Public service broadcasting: notes

Public service broadcasting refers to broadcasting intended for public benefit rather than to serve commercial interests.

The media regulator Ofcom requires certain TV and radio broadcasters to fulfil certain requirements as part of their license to broadcast.

All of the BBC's television and radio stations have a public service remit.


The history of the BBC

The BBC was created in 1922 in response to new technology – the radio (or wireless as it was called then).

The BBC was set up to “inform, educate and entertain” – which is still its mission statement to this day. 


The BBC funding model: license fee

All BBC content (and some of Channel 4’s funding) comes from the License Fee, which costs £150.50 a year. 

You need a TV Licence to:

- watch or record live TV programmes on any channel
- download or watch any BBC programmes on iPlayer – live, catch up or on demand.

Some politicians want to scrap the license fee and change the BBC’s funding model.


Channel 4

Channel 4 is an important part of UK public service broadcasting. Read full details of Channel 4's remit here - there is plenty of important information regarding the channel's commitment to public service broadcasting and its unique funding model.
"Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo.
Channel 4 reinvests all profits back into programmes, at zero cost to the taxpayer. A ‘Robin Hood’ model of cross-funding means programmes that make money pay for others that are part of the PSB remit but that are loss-making e.g. News and Current Affairs." 

Opposition to public service broadcasting

Many people in Britain see public service broadcasting as a good thing – but not rival commercial broadcasters.  

James Murdoch, son of Rupert, has criticised BBC news. He says that free news on the BBC made it “incredibly difficult” for private news organisations to ask people to pay for their news.

Some politicians have argued that the BBC should not produce programmes such as Strictly Come Dancing so commercial broadcasters such as ITV or Sky can attract larger audiences in primetime.


Public service broadcasting: blog tasks

Create a new blogpost called 'Public service broadcasting' and complete the following tasks:

Ofcom report

Read the first few pages of this Ofcom report into Public Service Broadcasting in 2017.

1) How does the report suggest that TV viewing is changing?

2) What differences are highlighted between younger and older viewers?

3) Does the report suggest audiences are satisfied with public service broadcasting TV channels?

4) Public service broadcasting channels are a major aspect of the UK cultural industries. How much money did PSB channels spend on UK-originated content in 2016? 



Goldsmiths report

Read this report from Goldsmiths University - A future for public service television: content and platforms in a digital world.

1) What does the report state has changed in the UK television market in the last 20 years?

2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?

3) What does the report say about the BBC?

4) According to the report, how should the BBC be funded in future?

5) What does the report say about Channel 4?

6) How should Channel 4 operate in future?

7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?



Final questions - your opinion on public service broadcasting

1) Should the BBC retain its position as the UK’s public service broadcaster?

2) Is there a role for the BBC in the 21st century digital world?

3) Should the BBC funding model (license fee) change? How?

Complete for homework - due next week.