We have two CSPs to study for this topic and also need to consider the place for radio in a digital media landscape.
Radio CSPS
Newsbeat – BBC Radio 1
These are targeted CSPs and need to be studied with reference to two elements of the Theoretical Framework (Audiences and Industries) and all relevant contexts (Social, Cultural, Political, Historical).
Example exam questions
Briefly define public service broadcasting. [2 marks]
Identify two strategies or techniques used by Radio 1 to attract a youth audience. Explain the reason for each. [4 marks]
Explain how regulatory contexts shape the output of media industries. You should refer to your radio Close Study Product, Newsbeat. [9 marks]
To what extent is War of the Worlds a historically significant media product? [20 marks]
Key question: Is radio still relevant in the digital age?
How does radio respond to the digital media landscape we now find ourselves in. Will younger audiences listen to the radio? Does it have influence? Are podcasts the future for younger listeners?
BBC Sounds
BBC Sounds is a relatively new app designed to bring younger listeners to BBC Radio content. It aims to fulfil its requirements as a public service broadcaster while also responding to the demands of the digital media landscape.
Introduction to radio: blog tasks
Create a new blogpost called 'Introduction to Radio' on your Media 2 Coursework blog and complete the following tasks:
BBC Sounds
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?
3) What is BBC Sounds?
4) How do audiences listen to radio content in the digital age?
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
6) Why does the BBC need to stay relevant?
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
8) How does it link to BBC Radio?
9) What are the criticisms of the BBC Sounds app?
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
A/A* Extension tasks
Read Media Factsheet #224 Understanding the Industrial Context of Radio. This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). You may want to answer the following questions:
1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age?
2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt.
3) What is the definition of public service broadcasting?
4) Look at the list of eight key principles for BBC Radio on page 6 of the factsheet. Choose the three you think are most significant and explain why.
5) What does the Factsheet suggest is the future of PSB radio and how might Radio 1 fit into this?
Due date on Google Classroom
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