MIGRAIN: Structuralism

Structuralism is one of the key theoretical perspectives in A Level Media and builds on our work on semiotics.

Structuralism and post-structuralism sound complicated but they don’t need to be - you will already be familiar with aspects of both without realising it.

Structuralism: a definition

Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying the surface differences of media texts. 

For example, the way universal aspects of narrative and genre help us to understand cultural products.

You can find out more here from Tom Nicholas's WTF channel and his introduction to structuralism:

Key theorist: Claude Levi-Strauss

Levi-Strauss argues we are socialised by our culture - we understand the world based on the structures of society and media.

He suggests that media and culture is often based around binary oppositions - a key narrative theory we will return to.

Narrative and genre

Two of the key aspects of structuralism and the media are narrative and genre - the next two topics we will study. 

Another classic structuralist approach is auteur theory - the idea that media producers (e.g. film directors) communicate distinctive visions identifiable by audiences through themes or conventions. 

Post-structuralism: a definition

Post-structuralism questions structuralism's emphasis on fixed meanings and underlying structures, arguing that meaning is fluid, unstable, and shaped by power dynamics and context. 

Post-structuralism challenges the idea of fixed truths, suggesting meaning is polysemic and emphasising the audience’s role as a producer of meaning rather than a mere consumer. It feels relevant to the digital social media age we now find ourselves in.

Structuralism: blog tasks

Create a new blog task called 'Structuralism and post-structuralism' on your Media 1 Exam blog (exam teacher). Complete the following tasks:

Part 1: Media Factsheet reading

Use our brilliant Media Factsheet archive to find Factsheet #90 Applying Structuralism and Post-Structuralism. Read the Factsheet and answer the following questions:

1) What is the definition of structuralism provided by the Factsheet? 

2) What are binary oppositions and why are they important?

3) How do genre and auteur theory link to structuralism? 

4) Look at page 4 of the factsheet. What is post-structuralism?

5) What is your own opinion on this theory? Do you agree that we use established structures to understand the media (such as narrative and genre) or is the power now with audiences in a digital, post-structuralist media landscape? 

Part 2: The Mitchells vs The Machines analysis

Watch the trailer for The Mitchells vs The Machines: 

Write an analysis of the trailer from both a structuralist and post-structuralist perspective. 

The following may help you:

Structuralist: what established narratives, genres or conventions can be found in the trailer? 

Post-structuralist: how does the trailer reject traditional structures and instead offer something new (e.g. incorporating elements of YouTube meme culture, audiences as producers of meaning or subverting expectations of narrative or character).

Due date: on Show my Homework