12C Media HW 11/10/10 - Due 18/10/10

Conduct research into TV advertising campaigns that which have caused controversy or been banned by the ASA.

Add to your blog information on at least 3 cases for different types of product.

Why was the ad campaign banned/controversial?
Did the ad campaign breech the Broadcast Code of Advertising? How?
Do you think the ad campaign should have been banned? Why? Why not?

Embed video/add images of the controversial adverts.

Be ready to present your findings during the lesson on Monday 18 October.

12C HW: Peer Assessment

To be completed by Thur 14.10.10...

1. Comment Notification

Set up: 'Comment Notification Email' on your blog. Go to 'Settings'-'Comments'-'Comment Notification Email' (at the bottom of the page) and enter the email address you check most regularly. This way you will receive an email (with the comments) every time someone comments on your blog - important when teachers/students provide you with feedback.

2. Read Exemplar Essays x2

Read: Sonam's homework...'Bill and Ted's Excellent Adventure' Analysis.

Read: Ramita's homework... 'Media Advert Analysis' (Dior advert).

Comment: on each one (1-2 sentences), saying what you think was the main strength of the submission.

3. Peer Assess Essays x2

Read: Someone else's homework on a film's narrative structure; and someone else's on a print advert's media language.

Comment: on both answers, providing www/ebi feedback. Consider: spelling/punctuation/paragraphing, use/highlighting of media terminology, quality/development of argument, etc.

12C Homework 28/9/10 - Due 4/10/10

Please post up on your blogs by Monday 4 October.

Watch the this video again. Pick out 6 significant facts for you as a Media Student and post them on your blog.


http://www.youtube.com/watch?v=6ILQrUrEWe8


Devise a system for regulating the internet

1. Consider firstly what are the issues surrounding being able to access ideas, words and images from around the world which are not regulated?
2. Who would be resposible for internet regulation?
3. Are there any existing bodies who could/should do this?
4. Would it require a new organisation?
5. How would the regulation be monitored?
6. What would the disadvantages of internet regulation be?

12C1 HW Reminder

For Tue 28.09:

Make sure you've set up your new "Media Studies MEST1" blog and posted your name and blog address url here.

Find an interesting print advert online (ideally featuring at least one person) and upload it onto your blog.

Carry out a textual analysis of the advert, using the key ideas introduced last lesson: colour, composition, framing, size, type of shot, subject matter, setting, lighting, pose.

Write in full sentences, use paragraphs, proofread your work for spelling/punctuation, and remember to include, "This connotes..." as often as possible.

Use the Key Concepts Glossary: try to include media terminology where possible (as much as you can) and highlight each keyword a different colour from the rest of the text.

Remember to focus particularly on Media Language, Audience and Representation.

To help you, click on the links for a model of a C grade answer and a B grade answer (although these are for film posters - you're doing adverts for a specific product).

12B1 Blogs

Post your first name and blog address as a comment here...

12C1 Blogs

Post your first name and blog address as a comment here...

12C2 MEST 1 Homework

To be completed by Monday 17th May.

Watch the extract, below, THREE times (making notes for FIVE minutes between the 1st/2nd and the 2nd/3rd viewings). Then answer the following (on paper), spending FIFTEEN minutes on each question...

1 Media Forms (12 marks)
How does the advert use media language to engage and communicate with the audience?

2 Media Representations (12 marks)
How is gender represented in the advert?

3 Media Institutions (12 marks)
What is communicated in the advert about the brand being advertised and the experience it offers?

4 Media Audiences (12 marks)
What techniques does the advertisement use to appeal to the target audience?