Ill Manors: Tag London campaign

Read about the Ill Manors Tag London campaign on Musically - a music industry website - and the Think With Google Creative Sandbox page. The original website for the campaign is here. (You may not be able to access all of these pages in school but read all the links either in lesson or at home).

A selection of the tweets that were beamed across London include:

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

#ILLMANORS INCLUSION NOT EXCLUSION.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

SOUNDS LIKE THE TRUTH #ILLMANORS

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH


Now answer the following questions:

1. Summarise the Ill Manors Tag London campaign in 100 of your own words.
2. How does the Ill Manors Tag London campaign help to promote the film?
3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
4. Why might user-generated campaigns like this be more successful than traditional media campaigns?
5. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

Ill Manors: e-media questions

Answer the following questions in a detailed blogpost. Use screengrabs and examples. Note: due to the school's firewall you will need to complete these questions off-site.

Ill Manors Facebook page

1. How many 'likes' has the Ill Manors film page had?
2. What is the top of the page promoting?
3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
4. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
7. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
8. How did the institution use the Facebook page to promote the film's release in May/June 2012?

Ill Manors Twitter feed

1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
2. What hashtags are used on the Ill Manors Twitter feed?
3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
4. How has the Ill Manors Twitter feed used pictures to help promote the film?
5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

Ill Manors on Instagram

1. How has Ill Manors used the Instagram platform to promote Ill Manors?
2. Choose three particular images/posts and explain why they are effective in promoting the film.
3. What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?
4. Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

YouTube - planbuk channel

1. How was the planbuk YouTube channel used to promote the Ill Manors film?
2. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
3. What links to other social networking sites can you find on the planbuk channel homepage?

Due: Tuesday 18 March

12E: Ill Manors print platform

Read the following print articles:

• Men’s Health interview
• Q Magazine interview
• Guardian interview
• Shortlist interview

For each text, identify the target audience (demographics/psychographics). How is that particular audience attracted?

Then answer the following questions...

1. What identifies that this is a print platform?
2. Do any of the articles do more than entertain? How?
3. Does this platform allow the audience to participate/contribute?
4. What codes/conventions of print interviews are apparent in the examples?
5. How is narrative used to tell a story in each text?
6. What synergy can you find between this text and the broadcast examples we have studied?

Print platform: advertising

Find at least three different print examples (adverts, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

1. What are the key conventions that help you identify the print text?
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

Homework

Finish these tasks for homework - due next Tuesday (4 March).

Mock Exam Revision - Section A

1. Revise all the key terminology/theories from the following...

• Key Concepts PowerPoint
• Film Language PowerPoint
• Media Keywords
• Young & Rubicam 4Cs

2. Go back to your two Section A practice exams...

• 'The Usual Suspects' 
• 'Frozen Planet' 

...and read through them, checking for errors, reading the WWW/EBI feedback, etc. and then look at your LRs for each exam - they should be on your blog.

3. Do a practice exam  - on paper - under timed conditions: Watch the GTA 5 video game trailer three times, making notes under the four headings in between each viewing...

• Media Forms: What codes and conventions does the trailer use to establish the text’s genre?
• Media Representations: How is war represented in the trailer?
• Media Institutions: In what ways is the trailer typical of the video game industry?
• Media Audiences: Who does this text appeal to and what pleasures does it offer?

...then spend fifteen minutes answering each question.

Scan and upload your answers onto your blog.

4. If you have more time, practice making notes on any text(s) after watching a 1-2 minute extract of it three times...

Typical texts (it WILL be moving image in the mock)...

• Adverts
• TV programme extracts (drama/soap, news, game show, documentary, etc.)
• Film extracts/ trailers (variety of genres)
• Music videos
• Video game extracts/trailers

Typical questions (make notes on each of the four sections)...

• Media Forms: What techniques does the extract use to establish the text’s genre and/or engage the audience?
• Media Representations: How is gender/ethnicity/age/disability/sexuality/a place represented in the extract?
• Media Institutions: In what ways is the extract typical of the film/advertising/television industry and/or what values does it promote?
• Media Audiences: Who does this text/brand appeal to?

Plan B Print Texts: Interviews

PRINT (NEWS and MAGAZINE) INTERVIEWS

•  Men’s Health interview
•  Q Magazine interview
• Guardian interview
• Shortlist interview

For each text, identify the target audience (demographics/psychographics). How is it attracted?

Then answer the following questions...

1. Why is this platform being used?
2. Do the articles do more than entertain? How?
3. Does this platform allow the audience to participate/contribute?
4. What codes/conventions of print interviews are apparent in the examples?
5. How is narrative used to tell a story in each text?

12D cover work: Monday 10 February

As you know, I'm out at the BFI with our Year 13 Media students this morning.

You need to continue working through the print tasks that we started last week - which need to be finished by Thursday. You can work on your Photoshop cover and double-page spread if you've finished everything listed so far.

Mr Babu will register and supervise you so make sure you maximise the whole lesson to get this work done.

We will be checking this in Thursday's lesson.

Good luck!

12E cover work: Monday 10 February

As you know, I'm out at the BFI with our Year 13 Media students this morning.

You need to continue working through the Ill Manors tasks we set last week - which are all due TOMORROW.

Mr Babu will register and supervise you so make sure you maximise the whole lesson to get this work done.

We will be checking this in tomorrow morning's lesson.

Good luck!