Ill Manors: institution research

To finish our Ill Manors case study, we need to research the institutions behind the film and know exactly what organisations and companies contributed to the production of the film. 

Create one blogpost for all of these tasks. Make sure you find enough time to complete this - there is a lot to research and it will take you several hours.

Distribution research

1. Research film distribution using this guide from the UK Film Distributors' Association. It's called Launching Film and takes you through the whole process of distributing a movie.
2. Read the whole step-by-step guide (warning: this is LONG and will take you around an hour)
3. Summarise the 10 steps of film distribution in a list using your own words.

Ill Manors: Funding and production budget

1. What was the estimated budget for Ill Manors?
2. Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors.
3. How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?

Film London and Microwave Film

1. What is Film London and why does it exist?
2. What is the purpose of Microwave Film?
3. List three other films funded by Microwave Film and embed their trailers in your blog.
4. Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)

Distributor: Revolver Entertainment

1. When was Revolver Entertainment created?
2. Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful.
3. Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences).
4. Why did Revolver Entertainment go out of business in 2013?
5. How is new technology changing the way films are being distributed?

Gunslinger

1. Visit the Gunslinger website and list the three films currently in development (click on the Slate tab).
2. Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences).
3. List other Gunslinger films that fit the UK urban drama genre. Why does Gunslinger focus on this genre in particular?
4. Research the British social realism genre. How do Gunslinger films fit into the social realism genre?
5. Why does the UK urban drama genre appeal to an audience?

Certification

One final aspect of institution is the certificate the film was awarded for exhibition. This is decided by the British Board of Film Classification.

1. How does the certification process work at the BBFC?
2. Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate? What is the difference between a 15 certificate and an 18 certificate?
3. What are the advantages and disadvantages for a film in being given an 18 certificate?

You will have lesson time to work on these tasks but you will need to complete this for homework. Due date: confirmed by your teacher.

Ill Manors: official website

Look at the Ill Manors official website (it shouldn't be blocked) and think about how it promotes the film and also how it links to other texts/platforms you have studied. 

Then, answer the following questions on your blog:

1. How does the Ill Manors official website promote the film?
2. What examples can you find of the Ill Manors brand on the website homepage?
3. What links does the website offer?
4. What examples of synergy can you find between the website homepage and the print/broadcast platforms?
5. List the links to social media on the website homepage. Why are these important?

Complete this for homework alongside the rest of the Ill Manors e-media platform work. This includes the Tag London campaign and the social media research questions. 

In total, you need the following blogposts to cover the e-media platform:

1. Ill Manors Tag London campaign
2. Social media research questions
3. Official website analysis

Due: 12A (Mr Halsey) due Friday 6 March (12C TBC by Mr Bush)

Ill Manors: e-media homework

Answer the following questions in a detailed blogpost. Use screengrabs and examples. 

Note: due to the school's firewall you will need to complete these questions off-site.

Ill Manors Facebook page

1. How many 'likes' has the Ill Manors film page had?
2. What is the top of the page promoting?
3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
4. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
7. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
8. How did the institution use the Facebook page to promote the film's release in May/June 2012?

Ill Manors Twitter feed

1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
2. What hashtags are used on the Ill Manors Twitter feed?
3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
4. How has the Ill Manors Twitter feed used pictures to help promote the film?
5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

Ill Manors on Instagram

1. How has Ill Manors used the Instagram platform to promote Ill Manors?
2. Choose three particular images/posts and explain why they are effective in promoting the film.
3. What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?
4. Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

YouTube - planbuk channel

1. How was the planbuk YouTube channel used to promote the Ill Manors film?
2. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
3. What links to other social networking sites can you find on the planbuk channel homepage?

Due: check with your teacher - 12A (Mr Halsey) due Friday 6 March

Ill Manors e-media: Tag London campaign

Read about the Ill Manors Tag London campaign on Musically - a music industry website - and the Think With Google Creative Sandbox page. The original website for the campaign is here. (You may not be able to access all of these pages in school but read all the links either in lesson or at home).

A selection of the tweets that were beamed across London include:

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

#ILLMANORS INCLUSION NOT EXCLUSION.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

SOUNDS LIKE THE TRUTH #ILLMANORS

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH


Now answer the following questions:

1. Summarise the Ill Manors Tag London campaign in 100 of your own words.
2. How does the Ill Manors Tag London campaign help to promote the film?
3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
4. Why might user-generated campaigns like this be more successful than traditional media campaigns?
5. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

Ill Manors print: branding

Print platform: branding

Find at least three different print examples (adverts, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

1. What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

Homework

Finish these tasks for homework - due after half-term.

Year 12 BFI UK Cinema Study Day: trip briefing

Our BFI Study Day on UK Cinema, Audiences and Institutions is Wednesday 11 February. It fits in perfectly with our MEST1 Section B case study on Ill Manors and the UK film industry. More details about the day can be found on the BFI website here.

You should receive a trip briefing in your Year 12 Media lesson on Monday but it's here if you need an electronic copy. 

Remember, we are meeting at 10am at BFI Southbank near Waterloo. We need to be registered and seated by 10.15am so it's essential you arrive on time.

See you in the main foyer of BFI Southbank at 10am on Wednesday!

Ill Manors: Print platform initial tasks

Read the following print articles:

• Men’s Health interview
• NME Magazine interview
• Guardian interview
• GQ magazine article

For EACH of the four interviews, embed an image or screengrab from that magazine's brand and work through the following questions and tasks:

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
4) What codes/conventions of print interviews can you find in the article? 
5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
6) What synergy can you find between this text and the broadcast examples we have studied?

Finish for homework if you don't complete these in the lesson - deadline TBC.