We have watched some superb film and TV clips for cinematography, learning the importance of camera shots, angle and movement. Being able to confidently analyse camera shots and movement is essential for media textual analysis and may well be required in both media exams (e.g. TV drama or music video). Your cinematography blog tasks are as follows: Find the opening sequence to a film or TV drama of your choice on YouTube and embed the video in a blogpost called 'Cinematography blog tasks'. 1) Write an analysis of the cinematography in the opening sequence. Highlight your use of media language and try to cover camera shots, angles and movement using the terminology we have learned in lessons. 2) How does the camerawork give the audience clues about the setting, narrative and character? 3) Find and analyse three film or TV stills. Embed the images in your blog and analyse the camera shot/angle and what they communicate to the audience.
Due: next week (day specified by your coursework teacher)
Our next key concept of Media Studies is Audience - a crucial aspect of the subject. We need to study both how audiences are targeted and also why audiences enjoy or use certain types of media. There are a range of theories we need to learn over the next few lessons alongside important terminology. Target audience profiling Media institutions are always looking for more detailed audience profiling – so they can target their product more successfully. These include VALS (values, attitudes and lifestyles) or Mosaic consumer classification. There's a good PDF explaining the Mosaic consumer classification here. Advertisers and institutions also use Psychographics.
Psychographics Young and Rubicam invented a successful psychographic profile known as their 4Cs Marketing Model: Cross Cultural Consumer Characterisation. They suggested people fit into one of seven groups: Resigned Rigid, strict, authoritarian and chauvinist values, oriented to the past and to Resigned roles. Brand choice stresses safety, familiarity and economy. (Older) Strugglers Alienated, Struggler, disorganised - with few resources apart from physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation. Mainstreamers Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well-known value for money 'family' brands. Almost invariably the largest 4Cs group. Aspirers Materialistic, acquisitive, affiliative, oriented to extrinsics ... image, appearance, charisma, persona and fashion. Attractive packaging more important than quality of contents. (Younger, clerical/sales type occupation) Succeeders Strong goal orientation, confidence, work ethic, organisation ... support status quo, stability. Brand choice based on reward, prestige - the very best . Also attracted to 'caring' and protective brands ... stress relief. (Top management) Explorers Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student) Reformers Freedom from restriction, personal growth, social awareness, value for time, independent judgement, tolerance of complexity, anti-materialistic but intolerant of bad taste. Curious and enquiring, support growth of new product categories. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful. (Higher Education)
Psychographics: pair presentations In pairs, you are going to investigate one of Young and Rubicam’s Psychographic groups. You need to put together a presentation in which you create an example couple for that particular psychographic group and suggest what their media consumption might involve. Note: You need to publish the tasks on each of your blogs individually. Structure Who you are working with: The psychographic group you are researching: Introduce your example couple that represents your group: 1) Make up their names: 2) Where do they work/study? 3) What do they do in their spare time? Now suggest their media consumption: Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Homework: Audience classification blog tasks
Work through the following tasks to complete your introductory work on audience and psychographic profiling: 1) Make sure your psychographics presentation is uploaded on your blog with all details of the couple and their media consumption (it needs to be on everybody's blog individually but can be a duplicate of your partner's post).
2) Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.
Cinematography is the key term to describe camerawork: framing, angle and camera movement. You need to be able to accurately identify camera shots, angles and movement - and most importantly the effect it has on the audience. This video from Darius Britt will help you if you're not sure on any of the shots:
Cinematography: Practical task Create a one minute cinematography video that illustrates the main types of camera shot, angle and movement that we learned in the lesson on cinematography. Complete the following: 1) Get into pairs or work individually. Note: although the planning and filming can be done collectively, all students MUST edit their own video. 2) Plan out the different shots, angles and examples of camera movement you need to include. 3) Film everything you need - as creatively as possible. You can use comedy, narrative or just keep it simple. However, you MUST make sure the framing and media terminology is accurate. 4) Edit your video to approximately one minute, adding music, voiceover, titles, effects and anything else that will make your film visually effective and entertaining for an audience. You can edit in school using Premiere Pro but are welcome to edit at home if you have the software to do it. 5) Export your finished video, upload it to YouTube and post it to your blog along with a 100-word explanation of your work. Here's an example from last year to give you an idea of what we're after (note - this goes a little beyond the brief!)
And here's an example from a similar task (camerawork and editing) that a student at Lingfield College created:
This is always a great lesson - screening your parallel and contrapuntal sound videos. When they are done, you'll need to complete the following tasks on your blog:
Video feedback/learner response Create a new blogpost called 'Sound video feedback and learner response'. Make sure your video is on YouTube and embedded on your blog and then complete the following tasks: 1) Type up your feedback from your teacher. 2) Type up your feedback from fellow students. 3) Now reflect on your work and write your own comments. Add three WWWs and three EBIs underneath the rest of your feedback. 4) Learner response: compare your own video against your evaluation of the top three videos in the class. Whose did you think was best and why? How could you have improved your own video?
5) Finally, what have you learned about the importance of sound to film and TV through this week's work?
Complete this for homework if you don't get it done in the lesson - due date specified by your coursework teacher. Don't forget the additional blog tasks for Sound too!
We are approaching the halfway point in our MIGRAIN Introduction to Media unit and need to create an index to ensure we are up-to-date on all work so far.
As you will have seen with your recent assessment, it is important we are revising terminology and theory on an ongoing basis and making sure there are no gaps as the course continues.
MIGRAIN index - Media Exam blog
Keeping an index of all your work is extremely good practice from a revision perspective. Not only does this keep the concepts and media terminology fresh in your mind but it will also highlight if you've missed anything through absence or trips. Your index should currently include the following:
For your index, the text should link to YOUR corresponding blogpost so you can access your work on each key concept quickly and easily. This also means you if you have missed anything you can now catch up with the work/notes and won't underperform in assessments or exams due to gaps in your knowledge. Important: your index needs to be completed during the lesson and anything missing completed over half-term without fail.
Folder check An organised folder is absolutely vital when it comes to keeping notes for revision in future. At the beginning of the year you started an A4 ringbinder folder with dividers - now we need to check we have all our notes in chronological order and a space for our marked assessment when it is returned after half-term. We will be carrying out folder checks in the week after half-term so make sure you have the following with you for Media lessons after the break:
A4 ringbinder folder or equivalent
Dividers for your exam teacher / coursework teacher etc.
Notes/Film & TV Language pack for all lessons so far
You will be receiving blog feedback from your exam teacher via email this week. This is a good opportunity to reflect on the work you've done so far in A Level Media Studies and identify the areas you want to improve over the next few weeks and months. Whenever you receive blog feedback over email you must do the following: Open up your email in Outlook and read your feedback carefully 1) Copy and paste your feedback and LR into a NEW blogpost on your Exam blog called 'Blog feedback and Learner Response'. 2) Below the feedback, complete the learner response tasks or questions and then publish the blogpost. 3) Reply to the original email from your teacher confirming you have completed the learner response and provide a link to your learner response blogpost. If your LR was to complete any missing work, ensure this is complete and then email your teacher to confirm. LR due date:next exam lesson Reminder: A Level Media assessment You have your first A Level Media assessment in your exam side double lesson in the week before half-term. Revise everything you've learned in Media this half-term on both sides of the course - the more media terminology you use in the assessment, the better you'll do! Good luck!
Our next aspect of film language is crucial: Sound. A reminder of our notes on Sound: Sound is incredibly important to our understanding of a film. The music, dialogue and sound effects (SFX) all contribute to the way we appreciate what we are watching on the screen.
Diegetic and non-diegetic sound
Diegetic sound comes from the world of the film we are watching. This could include dialogue by characters in the scene or music or other sound that comes from a source we would naturally expect that sound to come from, e.g. a radio or TV.
Non-diegetic sound is added during post production, e.g. voice over or music sound track.
Parallel and contrapuntal sound
Parallel sound is music we would normally expect to hear accompanying a scene, e.g. soft romantic music might be played over a love scene.
Contrapuntal sound is music that we don’t normally associate with the scene we are watching, e.g. classical music played over a bloody fight scene.
Sound bridge
Sometimes you will notice that sound from a scene continues even though the visual image has moved to the next scene. Alternatively, the sound of the following scene may begin before the image changes. This is a called a sound bridge and helps create a smooth transition from one scene to the next.
Homework: parallel and contrapuntal sound video
Complete this video task in pairs - you only need to create ONE video between the two of you but it must be uploaded to YouTube and posted to BOTH of your blogs.
1) Choose a 60 second piece of music - ideally from YouTube and not something that is likely to be blocked on copyright grounds.
2) Using editing software (Windows Moviemaker is fine but Adobe Premiere is available on Media PCs) produce a one-minute montage of images and video. Half the images need to be parallel to the music and half need to be contrapuntal. Think carefully about how you can best select images and video to have a significant impact on the audience.
3) Upload the finished video to YouTube and embed it in your own blog with a brief description of what you've created. Note: due to videos being blocked on copyright grounds, please also save the exported video file (e.g. MP4) into your student folder on the M: Media Shared drive.
4) Present your video to the class next lesson, explaining the thinking behind your work. Deadline: next Wednesday Here's an example from a previous year to give you an idea of what to produce:
Sound analysis: blog tasks
1) Watch any of the sound clips in the Film Language booklet that we didn't get to in class and write answers to the questions to go with each clip on your blog. E.g. A Clockwork Orange, Life On Mars,Once Upon A Time In The West, Once Upon A Time In America. The clips are all available on the Media Shared drive M: > Resources > A Level > Film Language. 2) Find a film clip on YouTube that uses sound in an interesting way. Analyse the use of sound, making sure you use the key language we have learned about sound in film:
Diegetic and non-diegetic sound
Parallel and contrapuntal sound
Sound bridges
Remember to discuss/analyse all the different types of sound present in the clip:
Music
Dialogue
Voiceover
Sound effects
You also need to highlight or put in bold any use of media language.
Complete for homework - due date confirmed by your Film Language teacher.
