There is an excellent article on the Female Gaze and how women are represented in advertising in the new issue of Media Magazine (MM50). Complete the following tasks on your blog:
Go to our Media Magazine archive and open up MM50. Scroll to page 56 and read 'The Female Gaze: Rethinking Representation'
Answer the following questions on your blog:
1) What is the article about? Summarise the article in 50 words.
2) What is the name of the film that has sparked this recent debate on body image and female representation?
3) How does the 'Female Gaze' in this article differ from the 'Male Gaze' of Laura Mulvey's theory?
4) What is your own opinion of the representation of women in advertising? Should the media carry more representation of 'real' women? Why does the media not currently feature size 14 women if that is the average size of a British woman?
5) Go to the website of A Perfect 14. Watch the trailer and read about the film. Write your own summary of the film and what it is trying to achieve.
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