Monday, December 15, 2014

Audience focus groups - blog task

I hope the audience research focus groups for our MEST2 TV show ideas have been useful - it's a brilliant opportunity to share good ideas and improve our productions. You now need to write up your own group's recording in a blog post - note this write-up is an INDIVIDUAL task. The blog post should include the following:
  • A brief introduction to what the focus group involved
  • A list of key quotes from the focus group recording (you don't need to identify who said each quote and using bullet points is fine)
  • What you learned from the discussion and how this will impact on your final product
  • A detailed breakdown of the target audience for your TV programme now you have completed some audience research: gender, age, social class, education/employment, race/ethnicity, psychographics etc.
The focus group audio recordings will be available on the GHS VLE if you don't upload them in the lesson. Go to: Departments > Media Studies > Shared Documents

Your blog post for this aspect of your audience research needs to be AT LEAST 500 words - it may well be a lot longer and remember you will use bits of this later in your MEST2 evaluation (worth 25% of the overall marks).

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