It has certain similarities to Chicken and provides a useful second case study in exploring how low-budget British films are funded, produced and promoted to an audience.
A Field In England is described as a psychedelic trip into Civil War era rural England and attracted attention due to both the director and the highly creative release and distribution method.
A Field In England is an excellent second case study because the official website contains a huge amount of information about the film from initial idea and financing to filming, editing and its remarkable release strategy.
The more you read, the more confidently you will be able to make links with Chicken and answer exam questions on the British film industry.
Read the Media Magazine feature on A Field In England in Issue 47 and create a blogpost called 'A Field In England case study'. You'll find the article in our Media Magazine archive - click on MM47 and go to page 19.
1) Write a 100 word summary of the Media Magazine article.
2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each. Each page provides explanations of the unique release strategy that the institutions behind the film chose:
Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.
3) How was A Field In England’s release different to typical film releases?
4) What are the advantages to releasing the film across all platforms on the same day?
5) What are the disadvantages to this approach?
6) What target audience would A Field In England be aimed at? Think about demographics and Psychographics.
7) Do you think all films in future will be released across all platforms simultaneously in future? Why? What role will technology play in film distribution?
8) Why was Chicken unable to use such a release and distribution strategy when it was made in 2014?
Homework: Ensure the reading, summary and questions are completed and on your blog - due next Wednesday.
8) Why was Chicken unable to use such a release and distribution strategy when it was made in 2014?
Homework: Ensure the reading, summary and questions are completed and on your blog - due next Wednesday.
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