Friday, February 08, 2008

Med 1 Exemplar: Daily Express

This is to help 12c2 students analyse their own tabloid front page (just one paragraph needed) for Monday 11th February...
As is the convention of a tabloid newspaper like the ‘Daily Express’, there is a large central headline that uses emotive language like “scandal” to report a negative story about migrants to the UK, who are often represented as criminals in the right-wing press. It will appeal to the lower-middle class, Conservative Party supporting readership whose prejudices are reinforced by this damaging stereotype of the foreigner. Although it only manages to sell around 700,000 copies a day (as opposed to the more than two million by its rival the ‘Daily Mail’) stories about the problems with immigration are obviously popular as they feature regularly on the front page, along with frequent reporting on Princess Diana and the Madeline McCann disappearance. There is also a large image – a medium close-up of an attractive woman, a “Bond Girl” – which is unsurprising when we consider that the paper is owned by Richard Desmond who owns Britain’s largest pornography TV channel (‘Channel X’).

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