Advert Analysis

For Mr Bush (12A).

Analyse the following advert, answering the exam style questions below, and post up on your blog by Friday 9th March...

[Remember to include media terminology, media theory, and detailed examples].

• Codes & Conventions: What techniques does the ad use to persuade the audience to consume the Guardian?
• Representation: How is the news represented in the ad?
• Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?
• Audience: On the basis of this ad, who does the Guardian brand appeal to?