12D 13.11.12 p1

How could these products be gendered through advertising? Find one print and one moving image advert from each category and upload onto your blog. Explain which gender is being targeted/associated with the product and why you think this is the case…

• ·         a sports car?
• ·         a diving watch?
• ·         bottled beer?
• ·         toilet paper?
• ·         deodorant?
• ·         cigarettes?
• ·         a hi-fi system?
•        a domestic cleaning product
• ·         trainers?
• ·         a games console ?
• ·         an airline?

How might you represent these products in a different/alternative way that would appeal to the other gender?

Pitch an idea for each one, arguing how you think it would be successful. Complete for homework (Monday 19/11).