Thursday, November 29, 2012
AQA MEST2 Brief: Initial thoughts
AQA MEST2 brief:
You work for Silver Lining Productions, a multi-media production company that has had recent television success with fly on the wall documentaries, structured reality programming and fiction products. They have also developed supporting media for their broadcast productions in print, audio and e-media.
The company is known for its work in pushing the boundaries of existing formats and so is willing to consider original and creative approaches to existing formats.
You have been given an opportunity to prepare a pitch for development funding and so will need to present sample production work. The programme will have a target audience similar to E4’s demographic (15–35) and will be suitable for pre-watershed broadcasting. You are free to work in any format you wish.
Tasks - you must complete both (a) and (b)
(a) Broadcasting - group task
Produce the opening few scenes of your TV programme establishing narrative themes,
characters and location. You could include a title sequence and your finished product
should be approximately two minutes long.
(b) Print - individual task
As part of the promotion for the TV programme, create a teaser ad campaign that will
be published before broadcast which aims to generate discussion amongst your target
audience. Your print based campaign may make reference to advertising materials on
other platforms.
OR
Create a front cover and two further pages from a specialist souvenir magazine that will
be produced to promote the broadcast production at the time of broadcast.
Initial task
Today you need to confirm who you are working with for the actual coursework project and what kind of TV programme you intend to make. This will then inform your research and planning - the first stage of the project.
Once you have confirmed who you are working with, create a detailed brainstorm/spider diagram of all the potential programmes you could make.
Write this up in a blog post called 'MEST2 Initial thoughts'
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