A. Remind yourself of what Plan B/Ben Drew says in his TEDx lecture...
Embed the video on your blog and write up the answers we discussed in class:
- What are Plan B's beliefs/politics? What are his values/ideologies? Explain.
- Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?
- What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.
B. Look at the Ill Manors website. Spend some time exploring it, watching clips, reading etc. Then, on your blog, write a description/summary of all the features it includes, explaining how each one might engage/interest the potential target audience.
Make sure you consider and comment on the concept of synergy (read this PowerPoint link, make some notes on it - it may only work at home).
C. Find one example from all three of the separate columns (broadcast, print, e-media) on the Case Study Checklist.
Post up the examples on your blog.
Analyse each one, identifying their key features, codes and conventions, and saying how they would be useful/effective in promoting the film/DVD/album release.
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