Watch each media product THREE times. In between viewings, for about five minutes, you should make notes in response to the questions below.
Then you should spend approximately 15 MINUTES answering each question, supporting your answers with evidence from the media product.
Also, don't forget to use the AS Revision Booklet to help you, especially when it comes to knowing which theories/keywords to use for each question.
1. Guardian News Advert
- Media Forms: What techniques does the ad use to persuade the audience to consume the Guardian?
- Representation: How is the news represented in the ad?
- Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?
- Audience: On the basis of this ad, who does the Guardian brand appeal to?
2. Call of Duty video game trailer
- Media Forms: What codes and conventions does the trailer use to establish the text’s genre?
- Media Representations: How is war represented in the trailer?
- Media Institutions: In what ways is the trailer typical of the video game industry?
- Media Audiences: Who does this text appeal to and what pleasures does it offer?
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