12D/12E Cover Work

• For 12E on Thur. 21/03/13.
• For 12D on Mon. 25/03/13 - complete for Tues. 26/03.

Complete the following MEST 1 Section A exam practice on your blogs. Answer all four questions in detail. 

Use the AS Media Exam Revision Booklet to help you.

Your media text is the front page of the ‘i’ newspaper from Tuesday 5 June 2012.

The main story in the news that day was the Queen’s Diamond Jubilee – celebrating 60 years on the throne.

The ‘i’ newspaper has been a notable success story in the newspaper industry in the last two years. Costing just 20p Monday-Friday (30p Saturdays), circulation figures for January 2012 had the ‘i’ selling 243,000 copies daily. When the ‘i’ was launched in October 2010, it was noted that the ‘i’ found 170,000 readers that were not taken from other publications – meaning that previous to buying the ‘i’, their readers were not engaging in newspapers at all.

The ‘i’ is a sister paper to the Independent, owned by Alexander Lebedev, and its editor is Stefano Hatfield. Its political leanings are liberal.

Questions

Media Forms
How does the text both subvert and reinforce the typical conventions for a newspaper front page? (12 marks)

Media Institutions
Why might the ‘i’ newspaper have been successful in a newspaper industry that has generally been in decline? (12 marks)

Media Audiences
What would you expect the ‘i’ newspaper’s target audience to be based on this front page? (12 marks)

Media Representations
How is Britain represented in this text? (12 marks)