12A: CoolBrands research

Our next key concept is Narrative - but I noticed a website that fits perfectly with the work we've been doing on Institution so we're going to do one more lesson on brands.

There is an organisation called CoolBrands who publish a list of the coolest brands in Britain every year. There is a paper version with the Observer newspaper and a website with details and videos/links.

In today's lesson, you need to visit the CoolBrands website and complete the following tasks:

1) Choose five brands that YOU personally admire and explain what you like about them.

2) For each of those five brands, write a sentence/paragraph summing up their brand values. Remember: brand values are the words or qualities that the brand would like to be associated with.

3) Lastly, explain why you think those five brands made the list of the coolest brands in Britain. What is cool about them?

This needs to be finished in today's lesson.