12A Homework - Section A: The Guardian

Please complete for Wednesday 6/5...

Watch each media product THREE times. In between viewings, for about five minutes, you should make notes in response to the questions below. 

Then you should spend approximately 15 MINUTES answering each question, supporting your answers with evidence from the media product.

Remember to include media terminology, media theory, and detailed examples.

Use this AS Revision Booklet to help you, especially when it comes to knowing which theories/keywords to use for each question.

Guardian News Advert

• Media Forms: What techniques does the ad use to persuade the audience to consume the Guardian?
• Representation: How is the news represented in the ad?
• Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?
• Audience: On the basis of this ad, who does the Guardian brand appeal to?