There is an organisation called CoolBrands who publish a list of the coolest brands in Britain every year. There is a paper version with the Observer newspaper and a website with details and videos/links. Unfortunately, the website is blocked in school - I don't know why.
2) For each of those five brands, write a sentence/paragraph summing up their brand values. Remember: brand values are the words or qualities that the brand would like to be associated with. You may also wish to use Dyer's Lines of Appeal theory here.
Instead, visit this Independent newspaper Media feature on the CoolBrands research and look at the images for the top 20 brands. Then, complete the following tasks:
1) Choose five brands from the top 20 that YOU personally admire and explain what you like about them.
2) For each of those five brands, write a sentence/paragraph summing up their brand values. Remember: brand values are the words or qualities that the brand would like to be associated with. You may also wish to use Dyer's Lines of Appeal theory here.
3) Lastly, explain why you think those five brands made the list of the coolest brands in Britain. What is cool about them?
Complete for homework if you don't get it finished in the lesson.
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