Dependency theory

Rokeach and DeFleur took Uses and Gratifications one step further in 1976 in suggesting that people have become dependent on the media.

With Dependency theory, they suggest that people rely on the media for information determining their decisions. This means the media can create many different feelings such as fear, anxiety, and happiness.

Dependency theory: blog task

1. What do YOU primarily use the media for: entertainment or information? (Or something else?)
2. To what extent do you feel we are dependent on the media?
3. Has our dependence on the media changed over the last 10 years? How?
4. Read this Telegraph article – does this support Dependency theory? What is your personal opinion on this issue? 

Finish for homework - due Monday.