Firstly, make sure you use the 6 Part Active Revision Cycle whenever revising:
This is the most productive approach:
- STEP 1 Read your notes/text book/online resources carefully
- STEP 2 Reduce/summarise the information (e.g. draw a mind map, write key words on A5 card, write a table, draw a diagram)
- STEP 3 Learn/memorise the reduced information - using rhymes, acronyms, etc.
- STEP 4 Do an exam question under timed conditions
- STEP 5 Review what you have done
- STEP 6 Traffic light topics (red - don't know it; amber - know it a bit; green - know it well)
Spend as much time as possible reading and actively making revision notes (mindmaps etc.) using the MediaMagazine (login details: greenford/greenfordmm).
This is a great resource - up to date information, written by A Level media examiners, with all the key terminology and theory in bold in every article:
- MediaMag website featuring past issues (read the most recent ones in particular);
...or download any of the past issues (without a password) as a PDF from our:
Practice Section A questions, under exam conditions:
Typical questions (fifteen minutes per question)...
- Media Forms: What (media language/narrative) techniques does the extract use to establish the text’s genre and/or engage the audience?
- Media Representations: How is gender/ethnicity/age/disability/sexuality/a place represented in the extract?
- Media Institutions: In what ways is the extract typical of the film/advertising/television industry? What (institutional/brand) values does it promote?
- Media Audiences: Who does this text/brand appeal to? Why?
Typical texts (it WILL be moving image in the May 2015 exam)...
- TV programme extracts (drama/soap, news, game show, documentary, etc.)
- Adverts
- Film extracts/ trailers (variety of genres)
- Music videos
- Video game extracts/trailers
C. MEST1 Past Questions (Section B)
Firstly, revise your case studies fully - 'Ill Manors' and your British film. Go back over your own Independent Case Study you produced. Use all your notes on your blogs, checking your 'Ill Manors' index carefully and 'A Field In England'.
Remember, you must revise examples across all THREE platforms - broadcast, e-media, print.
Remember, you must revise examples across all THREE platforms - broadcast, e-media, print.
These are the key questions you should be able to answer:
How are texts in the three platforms constructed?
• Are there similarities and differences in the way the area is dealt with in each platform?
• What type of media language is used and how?
• How are genre codes used?
• How do texts within the three platforms construct narrative?
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
How are representations constructed and are there similarities and/or differences across the platforms?
• What values and ideologies are communicated within the representation?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
• Are there similarities and differences in the way the area is dealt with in each platform?
• What type of media language is used and how?
• How are genre codes used?
• How do texts within the three platforms construct narrative?
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
How are representations constructed and are there similarities and/or differences across the platforms?
• What values and ideologies are communicated within the representation?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Then, make sure you complete detailed essay plans on ALL of the past questions, and then practice as many as you can under timed conditions (45 minutes/question):
January 2009
1.To what extent do the media products in your case study do more than just entertain their audience(s)?
In your answer you should:
● Provide a brief outline of your case study
● Consider how far the media products in your case study also inform, educate and
provide opportunities for interaction and participation
● Support your answer with reference to examples from three media platforms.
2.Consider the reasons media products from your case study are present across a range of media platforms.
In your answer you should:
● Provide a brief outline of your case study
● Discuss the advantages for producers of each media platform
● Support your answer with reference to examples from three media platforms.
June 2009
1. ‘Audiences are no longer just consumers of media texts but producers too.’ To what extent is this true of the media products in your case study?
In your answer you should:
● provide a brief outline of your case study
● evaluate how far audiences participate in and contribute to the media products in your case study
● support your answer with reference to a range of examples from three media platforms.
2. Account for the similarities and differences in the codes and conventions used in the media products from your case study.
In your answer you should:
● provide a brief outline of your case study
● compare how and why media products from your case study are similar and/or different within and across media platforms
● support your answer with reference to a range of examples from three media platforms.
January 2010
1. Identify how media products from your case study make links with other media platforms. What are the reasons for these links?
In your answer you should:
● provide a brief outline of your case study
● consider possible links such as targeting audiences, promotion and revenue generation
● support your answer with reference to a range of examples from three media platforms.
2. ‘All media texts tell stories.’ In what ways is narrative used in the media products in your case study?
In your answer you should:
● provide a brief outline of your case study
● discuss the different ways narrative functions in the media products in your case study
● support your answer with reference to a range of examples from three media platforms.
June 2010
1. 'Audiences are becoming increasingly powerful in shaping media output.' With reference to your case study, how far is this true?
In your answer you should:
● provide a brief outline of your case study
● evaluate the roles of audiences in the creation of media products from your case study
● support your answer with reference to a range of examples from three media platforms.
2. ‘It is not the strongest that survive but those most responsive to change.’ How and why do media institutions continue to change?
In your answer you should:
• provide a brief outline of your case study
• show how and why media institutions in your case study have been responsive to change
• support your answer with reference to a range of examples from three media platforms.
January 2011
1. How far have improvements in technology made a difference to the quality of audience experience?
In your answer you should:
In your answer you should:
● provide a brief outline of your case study
● evaluate the impact of new technologies (eg red button, file-sharing, 3D) on the audience's ability to interact with and/or enjoy media products from your case study
● support your answer with reference to a range of examples from three media platforms.
2. Do the institutions in your case study have an equal presence on each media platform?
In your answer you should:
● provide a brief outline of your case study
● evaluate how and why media products from your case study have more of a presence on some platforms than others
● support your answer with reference to a range of examples from three media platforms.
June 2011
1. 'To be successful, media institutions have to use a variety of media platforms'. To what extent is this true of your cross-media study?
In your answer you should:
● provide a brief outline of your cross-media study
● consider the possible advantages of using a range of media platforms
● support your answer with reference to a range of examples from three media platforms.
2. 'Our enjoyment of media products is influenced by the platforms we use to access them.'How far is this true of your cross-media study?
In your answer you should:
● provide a brief outline of your cross-media study
● consider how audiences use and respond to media products from different media platforms
● support your answer with reference to a range of examples from three media platforms.
Jan 2012
1. Evaluate how far audiences are able to represent themselves and/or their ideas and opinions in media products from your cross-media study.
Support your answer with reference to a range of examples from three media platforms.
2. Evaluate how successfully media products from your cross-media study are promoted within and across media platforms.
Support your answer with reference to a range of examples from three media platforms.
June 2012
1. Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences.
Support your answer with reference to a range of examples from three media platforms.
2. Synergy is the process by which media institutions use a range of platforms to promote, sell and distribute their products. Assess the impact of synergy in your cross-media study.
Support your answer with reference to a range of examples from three media platforms.
January 2013
1. Evaluate how new technologies have been used in the products in your cross-media study.
Support your answer with reference to a range of products from three media platforms.
2. Intertextuality describes the way in which media products make reference to other media products that producers assume audiences will recognise. Identify the ways intertextuality is used in your cross-media study.
Support your answer with reference to a range of products from three media platforms.
June 2013
1. How far does the platform on which they are consumed determine the construction of media products in your cross-media study?
Support your answer with reference to a range of products from three media platforms.
2. Explore how representations are constructed in media products from your cross-media study.
Support your answer with reference to a range of products from three media platforms.
June 2014
June 2014
1. ‘Media institutions are essentially profit-driven.’ Evaluate how commercial pressures have had an impact on the products in your cross‑media study.
Support your answer with reference to a range of examples from three media platforms.
2. ‘When we engage with media we both act and are acted upon, use and are used.’ Consider how much control audiences have in relation to their use of media products from your cross‑media study.
Support your answer with reference to a range of examples from three media platforms.
June 2015
1. Convergence allows audiences to access media content from
multiple platforms on one device. Assess the impact of convergence in your
cross-media study.
Support your answer with reference to a range of products
from three media platforms.
2. How do institutions ensure the audience’s enjoyment of a
media product’s narrative is extended across the platforms?
Support your answer
with reference to a range of products from three media platforms.
D. Key Concepts, Key Media Terminology, Film Language and Audience Theory
Revise the following really well:
- Key Concepts Powerpoint (with all the Representation/Narrative/Audience theories we did in class)
- Glossary: Key Concepts/Key Terminology (the more you include, the better your grade)
- Film Language Powerpoint (Sound, Editing, Mise-en-scene - CLAMPS, Cinematography)
- Young & Rubicam's 4Cs (Psychographics)
- How to make sense of audience theories (include some of this in every answer)
- MediaKnowall audience theories
E. AS Revision Booklet
This excellent guide summarises the key theories and key terminology you need to include and provides examples of how to use them in the exam.
Read this repeatedly in the run-up to UNIT1, revise ALL the main theorists here and practice using them in your answers.
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