Miss Fowler Cover Work MEST1 for Wednesday 9th November

Miss Fowler cover work: Wed 9th November

I'm sorry I can't be in school for my 12D lesson P3&4 

Today's lesson is all about Audience: Demographics and Psychographics

Please read through the following PowerPoint, making notes as you go on:

- Definition of audience

-What constitutes Niche and Mainstream (give examples)

-VALS

-Mosaic Consumer Classifications

-Young and Rubicam's 4Cs Marketing Model.

Powerpoint can be found here: M Drive/Resources/A Level/ MIGRAINE lessons Audience FOW

Psychographics: pair presentations

First, create an example couple that represents your psychographic group (just like the Mosaic profiles).

Tell us a bit about the couple – who they are, where they work/study, what they like doing in their spare time. Bring them to life.

First, create an example couple that represents your psychographic group (just like the Mosaic profiles).

Tell us a bit about the couple – who they are, where they work/study, what they like doing in their spare time. Bring them to life.

Next, outline their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

E-Media: What technology do they own? What websites do they visit (if any)?

Finally, plan your presentation. One of you should introduce the couple, the other should outline their media consumption.

1.MAINSTREAMERS

2.ASPIRERS

3.SUCCEEDERS

4.RESIGNED

5.EXPLORERS

6.STRUGGLERS

7.REFORMERS 

You've got all lesson and homework to work on this but there IS a lot of work so stay focused and you'll get through it steadily. Remember your EBIs from last time we did presentations and try to create one that is addressing these EBIs to show your progress.

Period 7  on Thursday is cancelled so please just use that time at home to complete any outstanding work on your blogs and do the below audience task. 

I am going to mark the blogs before next week so make sure any drafts are published. 

Homework

Read this article about Clouds Over Sidra - an immersive film that aims to help audiences connect with refugees in Syria. The idea was that, by using 360 degree technology fromo the Oculus Rift, audiences experience life in a refugee camp first hand. 

Article from The Guardian

This is also available as a hard copy from Mr Halsey if you prefer. 

Radio 4 programme: The Digital Human Perspective (start at 15:22)

Listen to this 30 minute programme from 15 mins 22 until the end. This is the creator of Clouds Over Sidra talking about the film. 

Clouds Over Sidra 360 degree media

Watch the 360 degree film discussed in the radio show

Answer these questions on your blog:

1) What does new Media such as 'Clouds over Sidra' offer audiences? What is there a target audience and how do you know? 

2) How has the new perspectives offered by the digital world changed the relationship between the audience (consumer) and the Media product (producer)?

Consider: Sensory overload / the role of empathy / Immersive media

Any questions, Mr Qureshi is available or Mr Halsey is in DF07 break and lunch time. 

Good luck!

Miss Fowler