To conclude our work on the British film industry, we will look at the success of A Field In England's release strategy and the appeal of arthouse film.
Understanding the audience appeal in terms of arthouse film links perfectly to Chicken - a film that would not attract a mainstream audience. It is also worth exploring the success of A Field In England's unusual release strategy as it may provide a blueprint for how low-budget films can be distributed in future.
Media Magazine: the appeal of arthouse cinema
Complete the following tasks to improve your understanding of arthouse film and the possible audience pleasures that the genre offers:
Read Beyond Hollywood: Reading Arthouse Cinema. This is in MM45 on page 24 - go to our Media Magazine archive to find the article.
1) Summarise the article in 50 words.
2) What are some of the suggested audience pleasures for arthouse film?
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
5) What type of audience would A Field In England appeal to? What about Chicken?
A Field In England: BFI report on the release strategy and commercial success
1) Read this BFI Insight report into the release and reception of the film. What was the purpose of the report?
2) What was the budget for A Field In England?
3) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales?
4) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?
5) What did the report conclude with regards to social media and the marketing campaign? How does this link to our Chicken case study?
6) Finally, what was the BFI's conclusion with regards to the unusual release strategy for A Field In England? Was it a success? What evidence is provided to argue this point?
Complete this for homework if you don't get it done in the lesson - due Wednesday.
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