Advertising: assessment

We have now come to the end of the Advertising and Marketing unit.

Normally, we would be doing an assessment in class in exam conditions but these are clearly not normal times! Instead, we are going to set you a blog essay that you can take as long as you wish to complete. This means you have access to ALL the information, theories, quotes and CSPs so everyone should do extremely well.

Advertising assessment: tasks

Revision

We know that some of these Advertising CSPs will come up in your Paper 1 exam next year. Therefore, it's vital we have good quality revision material to return to over the next 15 months at various end of year exams and assessments.

Look over your blogs and create revision cards or knowledge organisers for each of the Advertising and Marketing CSPs:

• Score Hair Cream advert
• Maybelline That Boss Life advert

Here's an example template you can use for a Knowledge Organiser for this topic. You'll need to log in to your school Google account to view it. Alternatively, you may prefer simply to make flash cards for the theories and CSPs we have covered in this unit.

Assessment

David Gauntlett has argued against the idea that masculinity is 'in crisis’. To what extent do you believe masculinity is 'in crisis'?

In your response you should refer to your Advertising and Marketing Close Study Products: the Score hair cream advert (1967) and the Maybelline ‘That Boss Life’ YouTube advert (2017).

[20 marks]

Due: Monday 20 April