Streaming services like Netflix and Amazon Prime have fundamentally changed the way we watch television. In just 15 years, Netflix has gone from a mail-order DVD company to a giant in the television industry. Next year, Netflix plans to spend $8 billion making original TV programmes.
Watch Newsweek magazine's short video on how Netflix changed TV:
TV Drama
One of the key genres for Netflix and Amazon Prime is TV drama. Many of these dramas now have the budgets and production values of Hollywood movies and many top actors are choosing to work in television rather than film.
In addition, the increase in streaming services has created a worldwide distribution network for acclaimed foreign-language TV dramas such as Deutschland 83.
Streaming services and audience
For audiences, streaming has changed the way we watch television.
'Event TV' (also known as 'appointment-to-view') is far less common now. This is when millions of people around the country would tune in to watch the latest episode of a drama at a set day and time. Many people now 'binge-watch' TV dramas by watching multiple episodes back-to-back.
The impact of new/digital media on TV: blog tasks
Media Magazine - Netflix and the Cultural Industries
Go to our Media Magazine archive and read the article on Netflix and the Cultural Industries (MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and answer the following questions:
1) What does the 'industry' concept in A Level Media Studies refer to?
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
4) What is technological convergence?
5) How are technology companies challenging traditional broadcasters in the TV industry?
6) What budgets will Netflix, Amazon and Apple spend on original programming next year according to the article?
7) How many countries are Netflix and Amazon available in?
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?
10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? Try and make specific references to the two TV CSPs in your answer.
Due date: on Google Classroom.
1) What does the 'industry' concept in A Level Media Studies refer to?
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
4) What is technological convergence?
5) How are technology companies challenging traditional broadcasters in the TV industry?
6) What budgets will Netflix, Amazon and Apple spend on original programming next year according to the article?
7) How many countries are Netflix and Amazon available in?
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?
10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? Try and make specific references to the two TV CSPs in your answer.
The Guardian: How tech is changing television
Finally, read this Guardian feature on how tech is changing television. This has some particularly useful aspects from an industry perspective - how TV is made, the different formats of TV drama and more. Answer the following questions:
1) What are the traditional lengths for TV drama and what dictated these programme formats?
2) How have streaming services such as Netflix or Amazon Prime changed the way TV drama narratives are constructed?
3) Why has the rise in streaming led to more complex storylines and an increase in cliffhangers?
4) How have the "economics of production" kept TV drama largely sticking to the 45- or 60-minute episode format?
5) How has "permanent 24/7 connectivity" changed both the production and consumption of TV drama?
Finally, read this Guardian feature on how tech is changing television. This has some particularly useful aspects from an industry perspective - how TV is made, the different formats of TV drama and more. Answer the following questions:
1) What are the traditional lengths for TV drama and what dictated these programme formats?
2) How have streaming services such as Netflix or Amazon Prime changed the way TV drama narratives are constructed?
3) Why has the rise in streaming led to more complex storylines and an increase in cliffhangers?
4) How have the "economics of production" kept TV drama largely sticking to the 45- or 60-minute episode format?
5) How has "permanent 24/7 connectivity" changed both the production and consumption of TV drama?
Due date: on Google Classroom.
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