Blog Task on Brand Values

According to Gillian Dyer (Advertising as Communication, 1988) advertisers use, among other techniques, lines of appeal to create brand identities and attract their target audience.

Dyer suggested lines of appeal could be classified into 13 groups:

• Happy families - everyone wants to belong

• Rich, luxurious lifestyles - aspirational

• Dreams and fantasy

• Successful romance and love

• Elite people or experts

• Glamorous places

• Successful careers

• Art, culture & history

•Nature & the natural world

• Beautiful women (Dyer suggests men AND women like looking at beautiful women: men admire them, women admire what makes the men admire them)

• Self-importance & pride

• Comedy & humour

• Childhood - can appeal to either nostalgia or to nurturing instincts

Dyer suggests these lines of appeal are effective because they deal with our social needs.

 

On your blog, complete the following task:

Choose 5 brands. For EACH brand:

1.Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal

2.Distil the brand values into one sentence of no more than 10 words.

3.Sum up the brand in ONE word.

Example: Starbucks

1.The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words)

2.The Starbucks brand is about quality with a personal touch. (10 words)

3.Starbucks in one word: Passion.

Blog Task - Learner Response

Hello Year 12,

I have marked your blogs and written comments on all your work. 

Read all your comments and spend 25 minutes replying to them and improving your work as required.

Write a new blog post answering this question: What do you consider your strengths and weaknesses have been so far? What would you like to learn more about? What next steps do you need to take to ensure success in Media A Level?

Thanks, 

Miss Fowler

Institution: Brand values

One aspect of institution you need to understand and appreciate is branding.

According to Gillian Dyer (Advertising as Communication, 1988) advertisers use, among other techniques, lines of appeal to create brand identities and attract their target audience.

Institutions use these images, references or suggestions to tap into our desires and make us ‘feel part’ of the brand. Dyer suggested lines of appeal could be classified into 13 groups:

• Happy families - everyone wants to belong 
• Rich, luxurious lifestyles - aspirational 
• Dreams and fantasy 
• Successful romance and love 
• Elite people or experts 
• Glamorous places 
• Successful careers 
• Art, culture & history
• Nature & the natural world 
• Beautiful women - men AND women like looking at beautiful women, so the thinking goes: men admire them, women admire what makes the men admire them. 
• Self-importance & pride 
• Comedy & humour 
• Childhood - can appeal to either nostalgia or to nurturing instincts 

Brand values task 100-10-1

Choose 5 brands. For EACH brand:

1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.

2) Distil the brand values into one sentence of no more than 10 words. 

3) Sum up the brand in ONE word.

Example: Starbucks

1) The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words)

2) The Starbucks brand is about quality with a personal touch. (10 words)

3) Starbucks in one word: Passion.

Due: confirmed by your MEST1 teacher

Extension task:

Research Innocent drinks

What brand values would you associate with Innocent? Why might their takeover by Coca Cola threaten those brand values?

Does your opinion of the brand change once you know they are owned by Coca Cola?

Mr Halsey cover work: Friday 7 October

I'm sorry I can't be in school for my 12D lesson P1&2 - I'm on an AQA training course.

For period 1, the work is exactly as you've been working on this week: the Film Language blog tasks on Sound. Remember, all this work on sound is due on Monday.

For period 2, Mr Qureshi will take you down to the Lecture Theatre to see the talk from visiting media executive Debbie Klein. All details are on this blogpost - make sure you prepare an excellent question!

Any questions, Mr Qureshi is available or send me an email.

Good luck and enjoy the talk!

Institution Lessons - what to do next

Institution Lessons - feedback

We’ve seen some fantastic lessons – you now need to put that information on your blog.

1) Write up your feedback on your blog, dividing the points into WWW and EBI. Use my feedback, information from other class members who watched your lesson.

2) Upload your Powerpoint, notes and anything else from your lesson (videos, images etc.) on the same blog post.

3) Finally, write an evaluation of your lesson, reflecting on what went well and not so well. Be honest with yourself about how you did and what you would take away to work on next time. Was your presentation rehearsed? Was there too much information or not enough given to the students in the class? Was your starter engaging and informative or too simple? Was your questioning good? Did you check the learning with a plenary? Did you speak formally and in a register that is suitable for year 12? Did you use Media terminology accurately and often?

Good luck! :)

Miss Fowler

Institution Lessons- reminder

Below is the reminder of what we expect to see from you in your Institutions lessons. 

Please be aware that a HANDOUT is not the same as a Starter. 

A handout should be one A4 page detailing the main information that you would like the students in your class to take away with them. This might include information about the history of the institution, its subsidiaries, its revenue and its current output, target audience and control. 

Institution: Teaching a lesson

With Media institutions, there is no substitute for knowing a variety of institutions in detail.

In your pair, you need to teach a 6-8 minute lesson on the institution you are given. The lesson needs to involve the following…

Starter activity
This could be image or clip-based, or perhaps involve a quiz to engage the class. It should introduce your institution and grab the attention of your students.

Teaching
Make sure you cover the following in your lesson:

Their history: how did they come to be where they are now?

Their influence: What audiences do they reach? Do they have political influence?

What they control: What companies or other media institutions do they own or have authority over? How many phases of production and distribution are they involved in?

Who influences them: Are they owned or controlled by powerful individuals, families or governments?

Synergy: In what ways do their different businesses support each other? Give specific examples.

Why is any of this important? Explain what we need to know about this institution.

Handout
You need to produce a handout to give to the class for their Media folders. No more than one page of A4, this needs to summarise the main aspects of the institution.

Plenary
Finish up with something that will help your students remember your institution. It might return to the starter activity or be a memorable or important fact about the organisation.

Think about…

• Using audio-visual materials (clips, images etc.)
• Interactivity – involve other students
• Role play or performance
• Key questions you may be asked at the end of your lesson

The topic you’ve been given is HUGE, so try to take a step back. Individually, do some preliminary research, and get a sense of the most important elements of the institution. Then, as a pair, you can decide how to use your research to plan an effective and memorable lesson.

Good luck!

Media Awards nominations!

With the Media Awards rapidly approaching we are delighted to announce this year's nominations!

The quality level at both GCSE and A Level was exceptionally high and it has been an extremely difficult process narrowing down the nominations for our Oscars-style event. To find out the winners you'll need to attend the exclusive Arthouse-themed ceremony on Tuesday 18 October. Tickets go on sale Monday 10 October and cost £3 if purchased in the first week. The price then goes up to £5 but be quick - the Awards have sold out days in advance for the last few years!

Media Awards 2016 Nominations

A Level

Best Y12 Original Screenplay
Insanity
Kiss of Death
Loop

Best Y12 Production Design
Project KR
La Sombra
Transgression

Best Y12 Dialogue/Voiceover
Amelia
La Sombra
Transgression

Best Y12 Cinematography
Exposure
My City
TicTacToe

Best Y12 Sound Design
Kiss of Death
Amelia
TicTacToe

Best Y12 Film Editing
Hunting Season
My City
Exposure


GCSE

Best GCSE Cinematography 
Flight – William Welhenage 
Buried Alive – Emman Chaudhry
Song - Hitik Gohil

Best GCSE Music Video Concept
Perfect – Sabrin Ibrahim
Buried Alive – Emman Chaudhry
Seven Nation Army – Mohammed Omar

Best GCSE Production Design
Hotline Bling - Krissah Rolle 
Dollhouse – Zayna Malik
In the End – Jason Boachie

Best GCSE Editing
Not Afraid – Hussein Hamume 
Red Lips - Narin Omar
Thrift Shop – Abdullah Al-Fadhli


Acting

Best Actress/Actor
Katie Foster – Kiss of Death
Saanya Shah - Amelia
Sabrin Ibrahim – Perfect 
Zayna Malik - Dollhouse
Callum Louis – La Sombra
Mamduh Adan – Hunting Season
Hussein Hamume – Not Afraid
Jason Boachie – In The End

Congratulations to all our nominees and see you at the Media Awards!