12B Textual Analysis - Due 11/02/11

Watch the above advert at least 4 times making notes.

Read this sheet on advertising techniques.

Then answer the following questions in as much detail as possible:

Media Forms:
Which advertising techniques being used?

Representation:
How is gender represented in this advertisement?

Institution:
What is communicated about the Hyundai brand and the experience it offers?


Audience:
Who is target audience and how does the advert attempt to persuade this audience to buy the product?

For homework: Complete your answers in detail (at least 300 words per question) and email to post to your Blog before next week's lesson: Friday 11th Feb 2011

A few of you haven't emailed me your Case Study PowerPoint (with all 3 primary texts) make sure you do so by the end of today!