Research the concept of Product Placement.
On your blog write a definition for product placement and give at least 5 examples.
Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each. Post all your findings to your blog.
Ensure you have researched the following for your 3 primary case study texts. Post all your research to on your blog:
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
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