12E 10 step CASE STUDY checklist

10 steps to case study success! Be F.A.I.R (Forms/Audience/Institutions/Representation)

1.Identify the target audience(s) for the film(s) – identify demographics and psychographics

2.Research the Institution(s) behind the film – who is involved (cast/crew/organisations/sponsors/partners/owners to the intellectual rights i.e. J.K. Rowling or DC Comics) and how do they help to build a brand for the film?

3.Analyse the print film promotion campaign – posters, billboards, promotional merchandise etc (apply F.A.I.R)

4.Analyse the Broadcast promotion campaign – TV and Radio, trailers and interviews etc (apply F.A.I.R)

5.Analyse the E-Media promotion campaign - official sites, social media and fan sites, virals and in-universe (F.A.I.R)

6.How do these promotions ‘talk’ to the target audience – do different platforms reach different audiences? How? Why?

7.Identify examples of synergy (where a product is promoted across more than one platform) – what audience(s) are being targeted with each platform – is the same or different?)
8.Compare the actual film with the film promotions. What ideas/narratives/characters are left out and which are included? Why? Which audience do they appeal to? Do all promotions work in the same way or do some promotions highlight different elements?

9.Compare similarities and differences between the films in your case study – why are they different and are they successful?

10.Identify which platform is most used by each film and why.