12E Tuesday single - Film Promotion Institutional Research

Research the following questions and post on your blog. Be prepared to feed back your findings.

1. Identify and outline the main differences between the UK and US film industry and how those films are promoted. How are independent films promoted? Collect any facts and figures you could use in the exam.
2. What new technologies are used to promote films to audiences? Are there any changes on the horizon? What are the implications to the film and film promotion industry?
3. Research how people are consuming films. Are many audiences going to the cinema? Have ticket sales in general increased or declined in the economic downturn? Are audiences waiting until films are available to stream online or on Sky/Cable TV? Or do they prefer the cinematic experience? What about DVD sales?
4. Research the impact piracy and illegal downloads has had on the industry. What action is the industry taking to combat this problem?
5. Identify and outline all the ways audiences can engage, interact and shape film promotions. Are they given the opportunity to construct film promotion? Consider audience participation across the platforms and consider how you can apply the Uses and Gratifications Theory to any examples your find.