12C - Work for 31/1/11 - Period 3 and 4 + HW

Watch the above advert at least 4 times making notes.

Read this sheet on advertising techniques.

Then answer the following questions in as much detail as possible:

Media Forms:
Which advertising techniques being used?

Representation:
How is gender represented in this advertisement?

Institution:
What is communicated about the Hyundai brand and the experience it offers?

Audience:
Who is target audience and how does the advert attempt to persuade this audience to buy the product?

For homework: Complete your answers in detail (at least 1000 words) and email to lwigley@greenford.ealing.sch.uk by 7/2/11

If you haven't emailed me your case study essay (HW due today) make sure you do so by the end of today!

12B - Work for 31/1/11 - Periods 1 and 2

Ensure that your storyboard, production schedule and script are all completed. Email your production schedule and script to lwigley@greenford.ealing.sch.uk today (31/1/11)

On your blog create character profiles for each of your characters. Include: appearance, dress (what costumes and props will your characters need?), personality, role in your film's narrative.

Update your blogs with all the decisions you have made so far.

Be ready to start shooting your trailer on Thursday 3/2/11.

12B Cross Media Case Study HW - Due 03/02/11

Before next weeks lesson you must have completed a detailed Case Study PowerPoint for ALL THREE of your primary texts.

For each text you need to include a slide (or two) on -

Audience Profiling (Social Grading, Age, Gender, Psychographics)

Uses and Gratification Theories and how they relate

Audience Theories and how they relate

Institution Information

Cross Media Platform Examples for the text in question

Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each

See earlier posts for more details on these task

You have all been emailed the Audience Lesson PowerPoints

12C - Case Study Essay - Due 31/1/11

Write at least 600 words answering the following essay question:

'Audiences are becoming increasingly powerful in shaping media output'
With reference to your case study, how far is this true?
In your answer you should:
- provide a brief outline of your case study
- evaluate the roles of audiences in the creation of media products from your case study.
- support your answer with reference to a range of examples from the three media platforms.

Remember to include audience theory. Use this fantastic resource to help you.

Post your essay on your blog and email your essay to lwigley@greenford.ealing.sch.uk by Monday 31/1/11

12B -Textual Analysis HW: T-Mobile Dance Advertisement Due 04/02/11

Watch the advert again and check your answers before posting -

T-Mobile Dance Ad


Media Forms:
What conventions of advertising are evident in this text?

Representation:
How is technology represented in this advertisement?

Institution:
What is communicated about the T-Mobile brand and the experience it offers?

Audience:
What target audience are T-Mobile aiming to attract in this advertisement?

12B Cross Media Case Study HW - Due 27/1/11

Before next weeks lesson you must have completed a detailed Case Study PowerPoint for TWO of your primary texts.

For each text you need to include a slide (or two) on -

Audience Profiling (Social Grading, Age, Gender, Psychographics)

Uses and Gratification Theories and how they relate

Audience Theories and how they relate

Institution Information

Cross Media Platform Examples for the text in question

Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each


Due 27/1/11

12C - Case Study HW - Due 24/1/11

For each of your 3 primary case study texts answer the following questions in detail on your blog. You will need to carry out more detailed research to answer these questions effectively. In particular, make sure you find out as much institutional information as possible.

How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?

What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?

Due on your blog: 24/1/11

12B Production HW - Due 24/1/11

Ensure your Production Intentions (1000 words) are posted to your blog - make sure you refer to the following:
Key Concepts (MIGRAIN)
Film Language (camera, sound, mise-en-scene, editing)
Narrative Theory (Propp, Todorov, Levis Strauss - Binary Opposition)
Audience - Demographics (gender, socio-economic group, age, ethnicity); Psychograhics (Young and Rubicam)
Representation (dominant/alternative ideology, sterotypes, gender, ethnicity)

Write a textual analysis of 2 trailers for low-budget independent films with similar codes and conventions to your film. Apply MIGRAIN to the trailers and explain how they target their audiences.

Complete your storyboard

Ensure all you research and planning so far is posted to your blog

Due 24/1/11

12B -Textual Analysis HW: The Sun 4.0 Advert - Due 28/01/11

Watch the advert again and check your answers before posting -

The Sun 4.0 Advert

You should have typed this in class, add to your answer and then post to your blogs.

The questions if you need them are below.

1. Codes & Conventions: How does the advert use codes and conventions to appeal to its audience?

2. Representation: How is new technology represented in the advertisement?

3. Media Institutions: What does the advertisement tell you about the values and ideologies of the Sun newspaper

4. Audience: How does the advertisement appeal to its audience?

12B Production HW Due - 17/01/11

Research the codes and conventions (consider narrative, iconography, charcters and setting) of your chosen film genre and add all your research to your group's blog. Produce annotated examples of at least 4 film stills and/or film posters in your chosen genre. Post these to your blog if possible - and bring them to the lesson on 17/1/11.

Read the Film Promotion Brief again to make sure you are fully aware of everything you need to produce.

Find 4 examples of features/reviews of a new film from a range of the following: newspapers, lifestyle magazines, film magazines. Post these to your blog if possible and bring them to the lesson on 17/1/11.

Find at least 4 examples of official film websites promoting films of the genre you intend to produce. Add hyperlinks to these sites on your blog and explain how the sites appeal to their target audience.

All group members must complete the Production Intentions sheet and this info must be posted to your blog.

Everything due: 17/1/11

12C - work for 10/1/11

Read all of this.
Then complete all tasks in this presentation and post your answers to your blog.
Next complete all the textual analysis tasks in this presentation and post your work to your blog.
Please make sure all this is posted to your blog by 17/1/11
We will continue with case study presentations on Tuesday 11/1/11

12B -Textual Analysis HW: Lynx Dry Advert - Due 21/01/11

Post your textual analysis of the Lynx Advert to your blog. Ensure that you have answered the following questions in detail:

Codes and Conventions: Media Form
How does the text follow the codes and convention of an advert?

Representation
How are people and places represented in this advert?

Audience
What techniques does the advert use to appeal to it’s target audience?

Institution
What does this text tell us about the media institutions involved?

12B Cross Media Case Study HW - Due 13/1/11

Create a 5 minute presentation on one of your three primary texts for the Cross Media Case study to be delivered on Thursday 13 January 2011. You will need to refer to one primary text and at least 3 related texts over the 3 different platforms (broadcast, print, e-media)

Answer the following questions in your presentation:

How are texts in the three platforms constructed?
• Are there similarities and differences in the way the area is dealt with in each platform?
• What type of media language is used and how?
• How are genre codes used?
• How do texts within the three platforms construct narrative?

How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?

How are representations constructed and are there similarities and/or differences across the platforms?
• What values and ideologies are communicated within the representation?

What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?


Keywords/issues: synergy, intertextuality, cross-media promotion, public service remit and other obligations, censorship & control, news and entertainment values, the technologies used in the production and reception process.


Post all your research to your blog and email your presentation to nunugur before the lesson on 13/1/11. Contact me asap if you have any questions